Nagasimha Balakrishna Kanagal

Professor Kanagal holds an M.A. in International Management, M.Sc. in Management and Administrative Sciences and Ph.D. from The University of Texas at Dallas.He is also a Post-Graduate in Management from IIMA and B.E. from Bangalore University. Professor Kanagal has worked with leading technology organizations in India. He has published and presented in several national and international referred journals and conferences. Professor Kanagal’s teaching and research interests include strategic marketing and functional aspects of marketing research.

Research

Professor Kanagal’s research interests are in the area of strategic marketing. This includes Customer and Market Analysis, Competitive Marketing Strategies, Customer Relationship and Value Management. His papers have been accepted at international and national conferences and he has published in international and domestic journals.

Consulting

He has over five years of organizational training and industry experience in leading technology organizations in the area of marketing.

Education

• PhD, University of Texas at Dallas, USA
• MS, University of Texas at Dallas, USA
• MA, University of Texas at Dallas, USA
• PGDM, IIM Ahmedabad, India
• BE, Bangalore University, India