Competitive Marketing Strategy

Indian Institute of Management Bangalore

How long?

  • 4 days
  • online

Indian Institute of Management Bangalore

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Read more about Business Analytics

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Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

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In order to keep the company that you are managing or your own business competitive, you need to have a clear plan of action, in other words, you must...

Who should attend

Marketing managers involved in strategicdecision making for marketing in multinationals,medium and large sized Indianfirms.

About the course

Strategizing for marketing requires sensitivity to the external market environment, what the organization ‘can do’ and the obtainment of sustainable competitive advantages in the market place. The development of marketing strategies further involves the appreciation of the linkages between marketingstrategy formulation and its implementation, as well as recognizing the role of customer satisfaction and public image. Basic analytic skills to comprehend, analyze markets and competition aid in improving the effectiveness of marketing strategy formulation. The programme attempts to put together such an exposure.

CONTENT

Strategic Market Analysis: Examines the external market environment and the fit or adaptations required by the firm to cater to market needs

Developing Marketing Strategies: Addresses the issue of obtaining sustainable marketing competitive advantages and issues in marketing organization

Analytical Aspects to Competitive Marketing Strategy: Examines competition and other analytical concepts that lend insights to improve the ability to the process ofmarketing strategy formulation

KEY BENEFITS/TAKEAWAYS

  • Understand the context of marketing strategy in the overall purview of marketing management

  • Illustration of both decision making situations as well as conceptual tools to the process of marketing strategy

  • To enhance the ability of the participants to the process of marketing strategy formulation

Experts

Nagasimha Balakrishna Kanagal

Professor Kanagal holds an M.A. in International Management, M.Sc. in Management and Administrative Sciences and Ph.D. from The University of Texas at Dallas.He is also a Post-Graduate in Management from IIMA and B.E. from Bangalore University. Professor Kanagal has worked with leading technology...

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Competitive Marketing Strategy at Indian Institute of Management Bangalore

From  INR 85 500$1,182

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Strategy

Strategy courses contain a large amount of practice. You will be able to analyze the company's performance and make a strategic development plan. All practices are based on real cases that each of you may encounter. The courses will also introduce yo...

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