Indian Institute of Management Bangalore

Available dates

Feb 5—7, 2020
3 days
Bengaluru, India
INR 90000 ≈USD 1252
INR 30000 per day


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About the course

Strategizing for marketing requires sensitivity to the external market environment, what the organization ‘can do’ and the obtainment of sustainable competitive advantages in the market place. The development of marketing strategies further involves the appreciation of the linkages between marketingstrategy formulation and its implementation, as well as recognizing the role of customer satisfaction and public image. Basic analytic skills to comprehend, analyze markets and competition aid in improving the effectiveness of marketing strategy formulation. The programme attempts to put together such an exposure.


Strategic Market Analysis: Examines the external market environment and the fit or adaptations required by the firm to cater to market needs

Developing Marketing Strategies: Addresses the issue of obtaining sustainable marketing competitive advantages and issues in marketing organization

Analytical Aspects to Competitive Marketing Strategy: Examines competition and other analytical concepts that lend insights to improve the ability to the process ofmarketing strategy formulation


  • Understand the context of marketing strategy in the overall purview of marketing management

  • Illustration of both decision making situations as well as conceptual tools to the process of marketing strategy

  • To enhance the ability of the participants to the process of marketing strategy formulation

Who should attend

Marketing managers involved in strategicdecision making for marketing in multinationals,medium and large sized Indianfirms.

Trust the experts

Nagasimha Balakrishna Kanagal

Professor Kanagal holds an M.A. in International Management, M.Sc. in Management and Administrative Sciences and Ph.D. from The University of Texas at Dallas.He is also a Post-Graduate in Management from IIMA and B.E. from Bangalore University. Professor Kanagal has worked with leading technology...


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