NEOMA Business School

Specialization domain(s):

  • Consumer Behaviour and Shopping Experience, Diffusion of Innovations and Innovativeness, International and Cross-Cultural Marketing, Culture and behaviors


Mourad TOUZANI is Associate Professor at NEOMA Business School . He holds a PhD in Marketing Specialised Management Sciences from the IAE d’Aix-en-Provence and a HDR from the University of Tunis. His favorite research topics are Innovation and Innovativeness, Culture, Consumer Behaviour, Emerging Countries and New Forms of Communication and Distribution. He has published articles in academic journals such as Journal of Business Research, Qualitative Market Research, Journal of Product and Brand Management, Journal of the Academy of Marketing Science, Gérer et Comprendre and Journal of Small Business and Enterprise Development.

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