Mikhail Batuev

Mikhail is a lecturer in Sport Management. After completing Finance degree in his home city of Samara, Russia, Mikhail entered the business of football, the sport that he has always been passionate about.

255 Mikail BatuevHe spent 4 years with Krylia Sovetov Football Club becoming the Deputy Director and Secretary General of the club. After a spell with the football agency Etar London where he was focused on athlete representation and management, Mikhail was awarded a prestigious Chevening scholarship and completed the MBA Football Industries degree at the University of Liverpool, UK. As he researched the UEFA licensing frameworks as a part of this program, Mikhail had an internship with the UEFA.

In addition to his football management background, Mikhail has also got a very substantial expertise in organisation and marketing of extreme/youth sports. He worked with Red Bull energy drink for more than 7 years and contributed to athlete marketing programs of this brand. From 2011 to 2015 Mikhail completed a research project on evolution of extreme sports. He graduated with the PhD in Sport Studies from the University of Stirling, Scotland. Mikhail’s main research interests are: * organisation of extreme sports; * athlete marketing and management; * sport program of the Olympic Games, selection of sports and disciplines; * evolution and status of recent youth sports, particularly, electronic sports. Mikhail presented at a number of international sport management conferences, such as European Association for Sport Management conference and International Sport Business Symposium, and represented the British Olympic Foundation at the 19th International Seminar on Olympic studies. He is a member of European Association for Sport Management and acts as an external consultant for the following companies:

• Lombardi Associates
• MCA Communications

Publications: Batuev, M. (2016) Will skateboarding ever become Olympic sport? An Institutional Perspective in Book of Abstracts of 7thInternational Sport Business Symposium, February, Høgskolen, Lillehammer, Norway Batuev, M. (2015) "Free sports": organizational evolution from participatory activities to Olympic sports, Doctoral thesis, University of Stirling, UK http://hdl.handle.net/1893/23173 Batuev, M., Robinson, L. (2014) Snowboarding: Organizational Evolution From Participatory Activity To Olympic Sport in Abstract Book of the Conference of the European Association of Sport Management, September, Coventry, UK Batuev, M. (2014) “Free” Sports: Organizational Evolution From Participatory Activities To Olympic Sports” in Proceedings of the 19th International Seminar on Olympic studies: International Olympic Academy, Olympia, Greece Batuev, M. (2013) Free Sports: Study of Organizational Change in 'young' Olympic sports in Leisure Research Showcase, No. 2, November - Leisure Studies Association