Stefan Szugalski
PhDStudent at Stockholm School of Economics
Schools
- Stockholm School of Economics
Links
Biography
Stockholm School of Economics
Stefan Szugalski is a PhD researcher at the Center for Consumer Marketing (CCM). He does research on "Good and evil Corporations" and touch topics such as Corporate Social Responsibility, Creative advertising and Positive Marketing.
His research examines consumer responses to corporate actions considered “good" or “evil". Stefan intends to answer questions such as "Is goodness a profitable strategy? " and "Why do consumers choose products from evil corporations" ?
He has previously worked in a number of brand- and advertising agencies, most recently as CEO at Here Are Lions.
Read about executive education
Other experts
Cindy McLaughlin
Prior to joining CCL®, Cindy spent 15 years in the aerospace industry in engineering and operations management for Lockheed Martin Corp, working with a broad base of corporate, military and government leaders worldwide. She spent 10 years living abroad in England and Germany where she was the ope...
George Chen
He works on machine learning for social data analytics, healthcare, and infrastructure development. He is particularly interested in developing nonparametric inference methods and providing theoretical guarantees for why they work. George obtained his S.M. (2012), E.E. (2014), and Ph.D. (2015) d...
Popular Courses
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
Leading People and Teams
ESMT
Berlin, Germany
May 28
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Looking for an expert?
Contact us and we'll find the best option for you.