Mike Reed
Founder & Executive Creative Director, Reed Words at Future London Academy
Biography
Future London Academy
I've been a writer for brands since 1993, and set up Reed Words in 2014.
We make brands and businesses stronger through language. From our offices in London and Manchester, we work on a huge variety of projects for clients around the world.
We've developed verbal identities for Heinz, Formula 1, Colgate, Penhaligon’s, Global Payments and Madame Tussaud's. We’ve created international ad campaigns for software brand Bluebeam. We've developed chatbots with Skype. We've written packaging for Tesco, K-Y and Argos. We’ve named all sorts of companies, products and services – including insurance startup Thimble, investment firm Tellimer, The Melodist gin, and Supermade yoghurt.
We also run training workshops, both for our clients and as open sessions for all comers.
Language sits at the heart of every business. It shapes its thinking, its marketing, its operations, its strategies. Powerful, intelligent language makes all those things stronger. That's what we do.
Education
University of East Anglia Literature & Philosophy as you’d expect 1988 – 1991
Friends School Saffron Walden 1981 – 1988
Videos
Copywriting, tone of voice and branding with words
Courses Taught
Read about executive education
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