Michael Platt

Michael Platt has been selected as the sixteenth Penn Integrates Knowledge Professor, effective July 1, 2015.

Platt, a neuroscientist whose work focuses on the brain’s decisionmaking processes, has appointments in the Department of Neuroscience in the Perelman School of Medicine, the Department of Psychology in the School of Arts and Sciences, and the Department of Marketing in the Wharton School.

Platt has served as Professor of Neurobiology, Director of the Duke Institute for Brain Sciences and Director of the Center for Cognitive Neuroscience at Duke University. Organizations such as the National Foundation, the Klingenstein Foundation, the McDonnell Foundation and the Department of Defense have supported his research, and he has been recognized in the New York Times, the Washington post, the Wall Street Journal, National Public Radio, ABC, BBC and PBS.

Platt has also served as the President of the Society for Neuroeconomics. He holds a PhD in Biological Anthropology from Penn, and a BA in Biological Anthropology from Yale.

VIDEOS

• "How We Decide: The New Science of Neuroeconomics," Penn Arts & Sciences 60second Lectures, April 27, 2016
  
• "Why Friendship Is One of Our Most Basic Needs," Huffington Post, February 24, 2016
  
• "Brain Power," World Economic Forum, February 23, 2016
  
• "This Is Your Brain on Decisionmaking," Knowledge@Wharton, October 29, 2015
  
• “Primates of the Caribbean,” ARTE Network, France, 2013
  
• “The NeuroEconomics of Innovation,” California Academy of Sciences, April 25, 2013
• “The Science of Friendship,” Ignite Philly, April 27, 2016
• "Peacocks, Eye Tracking, and the Brains Behind Decisions," Penn Current, March 29, 2017

Past Courses

MKTG351 SPECIAL TOPICS

Brain science offers the potential to unlock the future of business, by providing new insights that can enhance decisionmaking, improve precision in design and marketing team chemistry and cultivate leadership, finetune selection and human performance, drive creativity and innovation, create social valus, and optimize digital interactions. New developments in biometrics, implantable and wearable devices, genomics, proteomics, metabolomics, nutrition, and human microbiome, offer the opportunity for enhanced precision and impact in marketing, finance, management, analytics, and education. ,This course will provide an overview of contemporary brain science and its applications to business. Students first will be introduced to the basic anatomy and physiology of the brain and become familiar with important techniques for measuring and manipulating brain function. The cours e will then survey major findings in neuroscience with applications to business, including selective attention and advertising; valuation and marketing; decision making; learning , innovation and creativity; and social influence, teambuilding, and leadership. The cour se will end with a discussion of ethics, brainmachine interactions, and artificial intelligence. Applications to business, education, sports, law and policy will be discussed throughout.

Michael Platt Appointed Penn Integrates Knowledge Professor, PennNews 06/15/2015

Knowledge @ Wharton

What Insights Lie at the Intersection of Neuroscience and Marketing?, Knowledge @ Wharton 06/28/2017 Are You a Superforecaster? What Good Decisionmakers Have in Common, Knowledge @ Wharton 03/07/2017 This Is Your Brain on Decisionmaking, Knowledge @ Wharton 10/29/2015