Michael Haenlein

Biography

Michael Haenlein is Professor of Marketing at the business school ESCP Europe and the Scientific Co-Director of the ESCP Europe Research Center on Big Data. Established in 1819, ESCP Europe is the world's oldest business school and has educated generations of leaders and entrepreneurs with campuses in Germany (Berlin), UK (London), Spain (Madrid), France (Paris), Italy (Turin) and Poland (Warsaw). Michael is based on the Paris campus.

His research interest and expertise deal with the subjects of customer relationship management (CRM), marketing research and social media. In particular, he analyzes the relationship between social networks and customer profitability and more broadly the concepts of social CRM, Word-of-Mouth (WoM) and customer social value. He also works on the best methods to manage unprofitable customers and divest undesirable client relationships. Furthermore, Michael is doing research in quantitative marketing research, particularly structural equation modelling and agent-based modelling, and has co-authored several articles in the area of social media.

Professor Haenlein has published in journals such as the Journal of Marketing, International Journal of Research in Marketing (IJRM), European Management Journal and Business Horizons and counts among the top 75 most cited marketing academics worldwide, based on Google Scholar. He is the most cited researcher in the field of "Word-of-Mouth", among the top three in the field of "Customer Relationship Management" and among the top ten in the field of "Social Influence".

Michael is an Area Editor at the Journal of Marketing and a Senior Editor at the International Journal of Research in Marketing. From 2012 to 2015 Michael was the Editor-in-Chief of the European Management Journal.

As a consultant, he has worked with a large number of international companies in a variety of industry sectors such as telecommunications, financial services, technology and private equity. He holds a PhD from the WHU, Otto Beisheim School of Management (2004) and a Habilitation from the Pantheon-Sorbonne University (2013). For more details see: www.michaelhaenlein.eu

Exemplary Publications

• Haenlein, Michael (2013), "Social Interactions in Customer Churn Decisions: The Impact of Relationship Directionality," _ International Journal of Research in Marketing _, 30 (3), 236 - 48

• Haenlein, Michael and Barak Libai (2013), "Targeting Revenue Leaders for a New Product," _ Journal of Marketing _, 77 (3), 65 - 80

• Kaplan, Andreas M. and Michael Haenlein (2010), "Users of the World, Unite! The Challenges and Opportunities of Social Media," _ Business Horizons _, 53 (1), 59 - 68

• Haenlein, Michael, Andreas M. Kaplan, and Detlef Schoder (2006), "Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value," _ Journal of Marketing _, 70 (3), 5 - 20

Research Interest