Michael Etter

Michael Etter has a PhD in organization studies and cultural theories from the University of St. Gallen, Switzerland. He has worked as assistant professor at Copenhagen Business School and as Marie-Curie Research Fellow at Cass Business School, City, University of London. His work has appeared in academic journals, such as Academy of Management Annals, Academy Management Review, Journal of Management Studies, and Business and Society. Michael Etter has received multiple awards for his research and teaching excellence, as well as several research grants from prestigious funding institutions, such as the British Academy.

Michael Etter is interested in the construction of social evaluation of new and established firms, such as organizational reputation and legitimacy, in the new media landscape, which is shaped by new information and communication technologies (ICT). He looks at strategies, which new and established firms use to establish favourable social judgments in the digital economy. The role corporate social responsibility is thereby prevalent in his work.

Publications

• My home on the platform: Exploring the physical privacy concerns of home-sharing providers 01 April 2020
• My Home on the Platform: Physical Privacy Concerns of Home-Sharing Providers 19 November 2019
• Sharing Economy, Sharing Responsibility? Corporate Social Responsibility in the Digital Age 01 November 2019
• Strategic Communication and Emergence: A Dual Narrative Framework 08 August 2018
• Why would the rise of social media increase the influence of traditional media on collective judgments? A response to blevins and ragozzino 01 January 2019
• It's real, trust me! Establishing supply chain provenance using blockchain 01 May 2019
• Strategies of Legitimacy through Social Media: The Networked Strategy 01 May 2016
• Social Media Policies: Implications for contemporary notions of corporate social responsibility 09 July 2015
• Measuring Organizational Legitimacy in Social Media: Assessing Citizens' Judgments With Sentiment Analysis 20 December 2016
• Vicious and Virtuous Circles of Aspirational Talk: From Self-Persuasive to Agonistic CSR Rhetoric 01 January 2020