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Rotterdam School of Management

Digital Communication

Why you should join the Master Class Digital Communication
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Description

The digital revolution has changed how we interact, entertain, work, advertise, gather information, conduct business, and much more. This has resulted in a new set of opportunities and challenges for the corporate communication field, but still many businesses have experienced little valuable payoff for their digital efforts.

This three-day course focuses on the transformation that technology has brought to the field of corporate communication, and how to make effective use of it. Participants will develop valuable skills on how to optimise their organisation’s internal and external digital communication.

The course includes lectures and case studies to provide an exciting learning environment.

Key benefits

By participating in this course, you will:

  • get familiar with digital strategies for both internal and external corporate communications
  • understand key social platforms, their pros and cons, and look at examples of how they are used at leading companies
  • take inspiration from case studies of successful online branding campaigns and initiatives by major companies
  • raise your digital IQ
  • learn how your organisation can use digital communication more effectively

Who should attend

This Master Class is designed for communication professionals interested in the latest trends in digital and the consequences for the corporate communication field. This Master Class brings together a diverse group of accomplished, driven and open-minded professionals from Europe and beyond and from various communication positions in the public and private sector, NGOs and consultancies.

Participants for this course are advised to hold at least a Bachelor Degree and 5+ years of working experience in the corporate communication field and related.

Experts

Bio Paul Argenti's recent research on social media extends his expertise in corporate communications, strategy formulation and execution, corporate reputation, and corporate social responsibility—issues on which he consults for corporations and nonprofit organizations. He teaches the core course...

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