Matilda Dorotic
Associate Professor - Department of Marketing at BI Norwegian Business School
Biography
BI Norwegian Business School
ACADEMIC DEGREES
- 2010 University of Groningen Ph.D.
- 2003 Staffordshire University Business School Master of Science
- 1999 University of Split, Faculty of Economics B.A.
WORK EXPERIENCE
- 2012 - Present BI Norwegian Business School Assistant professor
- 2001 - 2012 University of Split Research and teaching assistant
- 2010 - 2011 University of Groningen Visiting researcher
- 2006 - 2010 University of Groningen Ph.D. candidate
MEDIA CONTRIBUTIONS
Dorotic, Matilda; Vossen, Alexander.
With a little help from your Customers. BI Marketing Magazine 2014 BI
Pedersen, Pia Beate; Dorotic, Matilda.
En kunst å skape lojale kunder. Finansavisen. Mediaplanet & www.norskkundelojalitet.no [Business/trade/industry journal] 2014-09-29 BI
Dorotic, Matilda; Olsen, Line Lervik.
Bonus som gir økt business. Forskning.no : nettavis med nyheter fra norsk og internasjonal forskning 2013 BI
Dorotic, Matilda; Olsen, Line Lervik.
Fire bonusfeller. BI Business Review 2013 BI
SCIENTIFIC ARTICLES
Alfirevic, Niksa; Pavicic, Jurica; Dorotic, Matilda; Pavlovic, Danijela Krizman.
Local civil-mindedness on the internet as the basis for fundraising segmentation: Sociological, marketing determinants and the empirical analysis. Ekonomska Istrazivanja-Economic Research 2015 ;Volume 28.(1) p. 45-62 BI
Breugelmans, Els; Bijmolt, Tammo H.A.; Zhang, Jie; Basso, Leonardo J.; Dorotic, Matilda; Kopalle, Praveen; Minnema, Alec; Mijnlieff, Willem Jan; Wünderlich, Nancy V..
Advancing Research on Loyalty Programs: A Future Research Agenda. Marketing letters 2014 ;Volume 26. p. 127-139 BI
Dorotic, Matilda; Verhoef, Peter C.; Fok, Dennis; Bijmolt, Tammo H.A..
Reward redemption effects in a loyalty program when customers choose how much and when to redeem. International Journal of Research in Marketing 2014 ;Volume 31.(4) p. 339-355 BI
Dorotic, Matilda; Olsen, Line Lervik.
Hvordan kan bedrifter gjøre best nytte av kundelojalitetsprogrammer? :. Magma - Tidsskrift for økonomi og ledelse 2013 ;Volume 16.(4) p. 50-59 BI
CONFERENCE PAPERS
Dorotic, Matilda.
Reward Redemption Effects in a Loyalty Program When Customers Choose When and How Much To Redeem. EMAC - European Marketing Association Conference; 2014-06-03 - 2014-06-07 BI
POPULAR SCIENTIFIC ARTICLES
Dorotic, Matilda.
Customers who redeem their rewards in loyalty programs buy more. ScienceNordic.com 2014 BI
Videos
Matilda Dorotic - PhD, Assistant Professor in Marketing
Big Data and Social Media for Managers | Matilda Dorotic
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