The Scheller College of Business


The Scheller College of Business
Associate Professor;PhD Coordinator, ITM

Freemium and seeding strategies in markets for digital goods and services

IT diffusion and management

Network economics

Cloud computing

IT Security

Mobile telecommunications

Open platform innovation

Software quality management


PhD in Operations, Information and Technology, Stanford Graduate School of Business

MS in Financial Mathematics, Stanford University

BA in Applied Mathematics, Harvard University


Dr.  Marius Florin Niculescu joined Georgia Tech Scheller College of Business in the fall of 2009 after completing his Ph.D. in Operations, Information and Technology at Stanford Graduate School of Business.  His research focuses on the economics of information systems, software freemium and seeding business models, network economics, management and diffusion of IT products and services, mobile telecommunications, economics of IT security, open platform innovation, software release and pricing, software quality management, and cloud computing. Dr. Niculescu''s research has been published in Management Science,  Information Systems Research, and Management Information Systems Quarterly, and presented at numerous conferences in the field and research seminars at peer universities (link to his Google Scholar profile).   For his research work, Dr. Niculescu received  2017 ISS Sandra A. Slaughter Early Career Award, 2013 AIS Best Publication of the Year Award, Best Conference Paper Award at the 2012 INFORMS Conference on Information Systems and Technology, and the 2013 Brady Family Award for Faculty Research Excellence at Scheller CoB, Georgia Tech in 2013. He was also awarded 2017 Full-Time MBA Core Professor of the Year at Scheller CoB, Georgia Tech.

Dr. Niculescu joined the Information Systems Research editorial board as an Associate Editor starting in January 2016. He also served as a guest Associate Editor for Production and Operations Management Journal, an Associate Editor for the International Conference on Information Systems and the Europoean Conference on Information Systems, as well as ad-hoc reviewer for the majority of the top journals in the field. In 2012 and 2015, Dr. Niculescu received the Management Science Distinguished and Meritorious Service Awards. He also received the 2015 Information Systems Research Reviewer of the Year award. He also served as the president of the eBusiness section of INFORMS during 2013. Moreover, Dr. Niculescu was a co-chair of the Organizing Committee for the 2015 INFORMS Conference on Information Systems and Technology _and 2016 _Theory in Economics of Information Systems (TEIS) Workshop.

At Georgia Tech Scheller CoB, Dr. Niculescu serves as the ITM PhD Coordinator and as a member of the Undergraduate Committee. Moreover, Dr. Niculescu is a Faculty Council Member on the Information Securiy and Privacy Interdisciplinary Research Institute at Georgia Tech. In the past, Dr. Niculescu was a member of the Scheller CoB Undergraduate Committee and a Georgia Tech Grand Challenges Faculty Fellow.

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