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Biography

Marian Dingena is a visiting faculty member at RSM, and an expert in strategic customer management and commercial innovation in business-to-business markets. She has worked as a change management consultant and as an independent researcher for 20 years. Dingena has extensive experience across a wide range of industries in Europe, Southern Africa, North America, and India. She is co-author of the recently published Transformational Sales. Making a Difference with Strategic Customers (Springer, 2015) and author of Key Account Management (2002).

Rotterdam School of Management

Marian Dingena is a visiting faculty member at RSM, and an expert in strategic customer management and commercial innovation in business-to-business markets. She has worked as a change management consultant and as an independent researcher for 20 years. Dingena has extensive experience across a wide range of industries in Europe, Southern Africa, North America, and India. She is co-author of the recently published Transformational Sales. Making a Difference with Strategic Customers (Springer, 2015) and author of Key Account Management (2002).

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