Daniel Ray

Enseignant-Chercheur-Consultant En Marketing. Professor to department Marketing. Doctorat, Université Paris I Panthéon-Sorbonne at Grenoble Ecole de Management

Schools

  • Grenoble Ecole de Management

Expertise

Links

Biography

Grenoble Ecole de Management

Areas of expertise

  • Customer Fidelity
  • Technology Innovation Marketing
  • Quantitative Methods
  • Customer/Client Satisfaction

Biography

Daniel Ray is a marketing professor and the director of the Customer Equity Institute at Grenoble Ecole de Management. For the past twenty years, he has worked on issues related to customer equity and technological innovation marketing. His varied professional background (TNS-Sofres, Ernst & Young…) and experience as a consultant for the decision-makers and marketing departments of various companies (Décathlon, EDF, Michelin, Salomon, Schneider…) on the implementation and/or redesigning of complaint, satisfaction and customer loyalty policies have enabled him to gain a thorough understanding of these issues. Oft-heard at seminars and conferences at which he appears as a guest speaker, Daniel is also the author of different publications, be it research articles in academic journals (Recherche et Applications en Marketing, Revue Française du Marketing), contributions to international symposiums, or pedagogical articles and teaching materials. His book « Mesurer et développer la satisfaction clients », (Editions d’Organisation, 2001, 400 p) was awarded two prizes in 2002.

Courses

  • Pilotage Satisfaction Client - Formation Continue - from 2008 to 2017
    • Multivariate Statistics - PhD - from 2011 to 2017
    • Gestion du Capital Client - Master - from 2008 to 2017
    • Des chiffres aux recommandations / panels - Master - from 2001 to 2017
    • Comportement du Consommateur - Master - from 2014 to 2017

Read about executive education

Other experts

Le Ann Luna

Expertise: Taxation Education: Southern Methodist University, B.B.A. Accounting University of Denver, M.T. Taxation University of Tennessee, Ph.D. Accounting LeAnn Luna, Professor of Accounting holds a dual appointment with the Department of Accounting and Information Management and with t...

Ian Appel

EDUCATION Ph.D., University of Pennsylvania M.S., Johns Hopkins University B.S., Duke University   EXPERTISE/RESEARCH INTERESTS Ian Appel is an assistant professor of finance at Boston College. His primary research interests are corporate finance, law and finance, and institutional investors. ...

Looking for an expert?

Contact us and we'll find the best option for you.

Something went wrong. We're trying to fix this error.