Maria Ana Vitorino

Maria Ana Vitorino is an Associate Professor of Marketing at INSEAD. Professor Vitorino holds a Ph.D. and an MBA from The University of Chicago Booth School of Business and was on the faculty of the Wharton School (University of Pennsylvania) and of the Carlson School of Management (University of Minnesota) prior to joining INSEAD.

Professor Vitorino's research interests include firms’ pricing strategies, consumer-choice models and using game-theoretic models to explain the strategic impact of firms’ decisions. Professor Vitorino also does research in the intersection of Marketing and Finance. More specifically, she is interested in understanding how firm value is affected by Marketing activities such as Advertising.

Education

• Master's Degree The London School of Economics and Political Science (LSE) (2001 — 2002)
• Bachelor's Degree Universidade Católica Portuguesa (1995 — 2000)
• High School Colégio do Sagrado Coração de Maria (1990 — 1994)

Companies

• Associate Professor of Marketing INSEAD (2018)
• Associate Professor of Marketing University of Minnesota - Carlson School of Management (2018 — 2019)
• Assistant Professor of Marketing Carlson School of Management, University of Minnesota (2012 — 2018)
• Assistant Professor of Marketing The Wharton School, University of Pennsylvania (2008 — 2012)
• Member of the Executive Committee Portuguese American Post-Graduate Society (2005 — 2007)
• Assistant Lecturer Universidade Católica Portuguesa (1999 — 2001)

Skills

• Economics
• Statistical Modeling
• Qualitative Research

Other

SPSS, Marketing, Strategy, Higher Education, Marketing Research, Analytics, Market Research, Econometrics, Data Analysis, Research, Statistics