Lydia Pricef
Links
Biography
Lydia J. Price is Professor of Marketing and Chair of the Department of Marketing at CEIBS. From 2006-2012 she was Associate Dean and Director of the CEIBS MBA Program. Under her leadership the program deepened its international focus and stature as well as its China expertise, rising steadily in major business school rankings as a consequence. In 2009 she implemented a major curriculum change that strengthened the program’s commitment to Responsible Leadership and Sustainability, including an innovative mandatory course in which students complete sustainability field projects in the China context. Several of these student projects have earned global awards and accolades from the corporate and academic communities.
Professor Price also oversees CEIBS accreditation processes for AACSB and EQUIS, and she is an award winning professor of marketing with more than 15 years’ experience teaching Chinese executives and MBA students. Her current teaching and research interests lie in the area of cultivating sustainable business practices, and greening markets. Prior to joining CEIBS, Professor Price was on the faculties of Hong Kong University of Science and Technology, and INSEAD, France. She also has been a visiting professor at New York University, Beijing University, and Catholic University of Lisbon, Portugal. Professor Price holds a PhD in Marketing from Columbia University, an MS in Marketing Research from University of Cincinnati, and a BS in Marketing from Miami University. Dr. Price's research appears in international journals such as Marketing Letters, Journal of Business and Economic Statistics, Journal of Economic Psychology, Multivariate Behavioral Research and Journal of International Business Studies.
Read about executive education
Other experts
Helen Ladd
Helen F. Ladd is the Susan B. King Professor Emerita of Public Policy and Economics at Duke University’s Sanford School of Public Policy. Her education research focuses on school finance and accountability, teacher labor markets, school choice, and early childhood programs. With colleagues at ...
Richard Herron
Academic Division: FinanceRichard Herron is an Assistant Professor of Finance at Babson College. Prior to joining Babson in 2015, he earned a Ph.D. in finance at Baruch College and The Graduate Center of The City University of New York (CUNY). He also taught undergraduate finance and economics co...
Gudmund Hernes
Gudmund Hernes (born in 1941 in Trondheim, Norway), got his PhD in sociology at Johns Hopkins University in 1971. He became a professor at the University of Bergen in 1971, and later at the University of Oslo. He has been a Fellow at The Center for Advanced Study in the Behavioral Sciences, Stanf...
Popular Courses
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
Leading People and Teams
ESMT
Berlin, Germany
May 28
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Looking for an expert?
Contact us and we'll find the best option for you.