Linda Salisbury
associate professor - marketing department at Carroll School of Management
Schools
- Carroll School of Management
Links
Biography
Carroll School of Management
EDUCATION
Ph.D., University of Michigan Ross School of Business
M.B.A., Rensselaer Polytechnic Institute
M.S., Rensselaer Polytechnic Institute
B.S., University at Albany
EXPERTISE/RESEARCH INTERESTS
Professor Linda C. Salisbury''s general research interests are in consumer decision-making, with a primary focus on temporal aspects of consumer expectations, preference, and choice. She has examined phenomena such as choice diversification, preference uncertainty, customer satisfaction, and debt repayment behavior. Her research has appeared or is forthcoming in the Journal of Consumer Research, the Journal of Marketing Research, and Marketing Science.
She currently teaches the Marketing Principles and Services Marketing courses in the undergraduate program, and Services Marketing in the MBA program.
PROFESSIONAL ACTIVITIES
Before joining the BC faculty, Professor Salisbury taught at the University of Michigan and Xavier University in Cincinnati, Ohio. Prior to receiving her PhD, she worked in the consumer products, automotive, and management consulting industries.
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