Laura Reyero

Affiliate Professor at ESCP Europe Business School

Schools

  • ESCP Europe Business School

Expertise

Links

Biography

ESCP Europe Business School

Biography

 

Laura Reyero is a Professor of Marketing, Consumer Behaviour, and International Marketing at ESCP Europe. She also lectures in Master Programmes in other Business Schools and Universities, as Universidad Politécnica de Madrid and Universidad Europea in Madrid, and in several Latin American schools.

 

 

Her main research concern is about Marketing and more precisely about political marketing as a Ph.D. researcher.

 

She is also partner in Equipo de Marketing Helago, a strategical marketing consultacy company. This company's expertise focuses on Marketing, Innovation Plans and Strategical plans. Equipo de Marketing works with relevant clients in the Spanish markets such as Telefónica, UNICEF, the European Comunity, Pepephone, etc. and with technological start-ups.

 

 

Laura Reyero has worked with companies from various industries such as Unilever, Kraft Foods, Colgate and Altadis, always in marketing and sales positions.

 

For the last years, Laura has collaborated in the design and development of  executive education seminars for companies, always in the commercial area. 

 

 

Laura educational background is: Economics and Business Administration in the Universidad Complutense de Madrid (1979 – 1984). MBA at the “Instituto de Empresa”, Madrid (1984 – 1985) Executive Development Programme in Ashridge (1999), Master in International Commerce in IEDE, Madrid (2006). Currently studying for a PhD in marketing at the UEM, Madrid.

 

Research Interest

Topics

  • Marketing
  • Strategy
  • Consulting

Industries

  • Consumer goods
  • IT & Telecommunications

Geographical area

  • Spain

Read about executive education

Other experts

Robert Murrett

Deputy Director, Institute for National Security and Counterterrorism Degree M.A., Georgetown University M.S.S.I., National Defense Intelligence College Specialties National security, international relations, military and defense strategy, leadership Courses PAI-738 Intelligence...

Dominique Foually

Biography Dominique Foually regularly teaches and is in charge of seminars addressing management, change management and the evolution of organizations within HEC Executive Education. His career has been dedicated to the management of human resources, both in French industrial and retail companie...

Marti Manent

Martí Manent, Director of the Legal Bridge to Silicon Valley Executive Program, current professor and Alumni of IE Law School, is the Founder and CEO of Derecho.com (legal services online provider with more than 240.000 costumers) and Founder and CEO of elAbogado.com, the largest law firm directo...

Looking for an expert?

Contact us and we'll find the best option for you.

Something went wrong. We're trying to fix this error.