Lan Luo

Associate Professor of Marketing at USC Marshall School of Business

Schools

  • USC Marshall School of Business

Links

Biography

USC Marshall School of Business

PhD, University of Maryland; MA, SUNY-Buffalo; BS, Nankai University

Lan Luo studies new product development and marketing implications of new product launches. Her research has been published in Marketing Science and Journal of Marketing Research, among other journals. Professor Luo is the recipient of the John D.C. Little Award, the Donald R. Lehmann Award, and is a finalist for the Paul E. Green Award. Each is a major research award in the field of marketing. She has also been granted the Dean’s Research Excellence Award at the Marshall School of Business. In 2011, Professor Luo was named as a MSI Young Scholar, awarded once every two years to scholars mostly likely to be "potential leaders of the next generation of Marketing academics". She also received Marshall's Golden Apple Award for her teaching excellence.

Read about executive education

Other experts

Angus Hildreth

Biography Angus Hildreth is an assistant professor of management and organization at the Samuel Curtis Johnson Graduate School of Management at Cornell University. He received his PhD in business administration (organizational behavior) from the Walter A. Haas School of Business at the University...

Paul Dowling

Teaching multiple sections of Marketing Management and International Business courses at the University of Utah for fifteen years.Faculty advisor for the collegiate chapter of the American Marketing Association for ten years.Supervisor of the Marketing Major’s internship program.Advocate for hand...

Michael Grote

Michael H. Grote’s main field of research is corporate finance and capital markets with particular regard to mergers and acquisitions and private equity. In August 2009 he was appointed Vice President Teaching at the Frankfurt School. In November 2011 he became Vice President for Academic Affairs...

Looking for an expert?

Contact us and we'll find the best option for you.

Something went wrong. We're trying to fix this error.