Two reasons companies fail -- and how to avoid them | Knut Haanaes


IMD Executive Education
Professor of Strategy and International Management

Knut Haanaes is a Professor of Strategy and International Management at IMD.

His research interests are related to both strategy and sustainability. In the area of strategy he focuses on strategy styles, the exploration versus exploitation tradeoff and business models. In sustainability he examines topics such as the role of Boards and sustainability, how to drive effective collaboration, and how to demonstrate proof of sustainability value.

Professor Haanaes has published articles on strategy and sustainability in top publications such as Harvard Business Review and Sloan Management Review and has conducted reports for BCG and the World Economic Forum. He is co-author of the bestselling book "Your Strategy Needs a Strategy" published in 2015 by Harvard Business Review Press. He is also a recent TED speaker ("Two reasons companies fail – and how to avoid them").

Before joining IMD, Professor Haanaes was a Senior Partner at The Boston Consulting Group. At BCG he served as the Global Leader of the strategy practice and at different times, he led the BCG offices in Geneva and Oslo. He established the Sustainability activity in BCG, working closely with the World Economic Forum, the United Nations Global Compact and the WWF. From 2012-2014, he was a member of the WEF Global Agenda Council on New Economic Growth Models.

Professor Haanaes has also been Executive Director of The Research Council of Norway and held research positions at BI Norwegian Business School and Stanford University (Visiting Scholar at Scancor). He has a MSc in Economics from the Norwegian School of Economics and Business Administration (NHH), the IB program at Stockholm School of Economics and a PhD in Strategy from Copenhagen Business School (CBS).

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