Kelvin Golding
at The Chartered Institute of Marketing
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Biography
The Chartered Institute of Marketing
Kelvin is an experienced, ethical, senior marketing professional with significant executive board experience, and a FTSE100 marketing consultant.
Kelvin has 25 years marketing experience (involved with digital since 1997), and is recognised as an SME marketing specialist with expertise in transforming marketing within organisations for measurable improvements in profit, sustainable growth, and exit strategies.
Kelvin has worked as Marketing Director for a PLC, Chief Marketing Officer of an international charity, Chief Digital Officer (client-side), Managing Director of a medium-sized London advertising agency, and advised some of the world’s largest brands. Clients have included: Apax, Asda, AT&T, B&Q, Barbican, BMW, Boots, BP, Diageo, Gossard, HBOS, ICI, Lloyds Banking Group, Marks & Spencer, Nokia, Nomura, Procter & Gamble, RAC, Rolls Royce, Sage, Samsung, Schwartz, Tesco, and Trinity Mirror Group.
Kelvin is CIM Fellow, CIM Examiner, CIM Advisory Board member and Chartered Marketer; he has been a CIM Regional Chairman, CIM Small Business Ambassador, and an Institute of Practitioners in Advertising (IPA) commentator on digital marketing, and marketing industry awards judge. Kelvin has professionally trained marketers at all levels within organisations of various sizes (including B2C, B2B and NFP); including: Axa Insurance, Britvic, Carlson Rezidor Hotel Group, Chartered Institute of Personnel and Development, Co-op, ExxonMobil, Facebook, Fujitsu, Glaxo SmithKline, Google, Johnson & Johnson, Kogan Page, London Tea Company, O2, PZ Cussons, Saint-Gobain, University of Southampton, and Virgin.
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