Kate Nightingale

Humanising Brands, Spaces & Customer Experience at London College of Fashion

Biography

London College of Fashion

Kate Nightingale is a consumer, fashion and brand psychologist with experience in retail, hospitality, marketing and construction industries. She has studied psychology, economics, marketing and fashion and continues her education daily.

Kate is also the founder of Style Psychology Ltd, a (customer) HUMAN Experience Consultancy with a twist. It is a new view on consumer business stemming from an old view on the human. Our unique formula mixes decades of scientific wisdom on human behaviour, with our team’s unrivalled experience in consumer business and creative thinking unlike any other.

Kate and her associates worked on varied projects with brands like House of Fraser, Harvey Nichols, Next and intu Trafford Centre and had recently collaborated with architectural firm on leisure centre concept design for Water Babies.

She is a lecturer in consumer behaviour and psychology at Regent's University, London College of Fashion and Instituto Marangoni and often speaks at industry events, recently recently Future Stores 2019, 2018 & 2017, Global Female Leaders 2019, and delivered workshops for Desigual, Natwest, NPD Group and Disney.

Kate has been Highly Commended in Customer Experience Category at Women in Marketing Award in 2017.

Kate is often approached by press and has appeared on Sky News, BBC News Channel, Channel 4 News, ITV London News, The Independent, Guardian.

Specialties: Psychology, Consumer Psychology, Consumer Behaviour, Human-Centred Brands, Retail, Retail Design, Store of the Future, Ideation, Hospitality, Restaurants, Hotels, Customer Experience, Omni-channel, Consumer Decision Making, Luxury Brands, Brand Strategy, Fashion, Nonverbal Communication, Personal Branding, Public Speaking, Training

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