Karsten Kilian

Prof. Dr. Karsten Kilian is one of Europe’s leading experts on brand strategy. With Markenlexikon.com, he has built up the most-respected website on brand management in the German-speaking world. After his graduate business studies at the University of Mannheim and the University of Florida, Karsten Kilian worked several years as consultant for Simon-Kucher & Partners (Prof. Dr. Hermann Simon). He received his Ph.D. from the University of St. Gallen (Prof. Dr. Torsten Tomczak) for his research on sources of brand personality.

Prof. Dr. Kilian has been consulting medium-sized companies with regard to brand strategy for more then 10 years now. He is the author of more than 100 publications on brand leadership and is head of the master program brand and media management at the University of Applied Sciences Würzburg-Schweinfurt. He moderates several brand conferences, is member of two brand award juries and a frequent keynote speaker on brand leadership at national and international marketing conferences.