Jukka Luoma

Assistant Professor at Aalto University School of Business

Schools

  • Aalto University School of Business

Expertise

Links

Biography

Aalto University School of Business

Jukka Luoma is an Assistant Professor in Marketing since 2015, specializing in strategic marketing. His teaching and research focuses competitive dynamics, market-oriented strategies, and the use of models and data in organizational decision making.

TEACHING

2017, 2016 Global Marketing Management, Aalto University Executive Education, Singapore

2017, 2016 Principles of Marketing (in Finnish), Aalto University School of Business

2017, 2015, 2014, 2013 Marketing, Strategy and Firm Performance, Aalto University School of Business

2016 Strategic Management and Marketing: Converging Perspectives, Aalto University School of Business

2016 PhD Summer School on Strategic Organization 2016, Amsterdam Business Research Institute

2015, 2014 Master's Thesis Seminar, Aalto University School of Business

2011 Advanced Quantitative Research Methods in Marketing, Aalto University School of Business

2012, 2011, 2010 Quantitative Research Methods in Marketing, Aalto University School of Business

2010, 2009 Systems Thinking and Decision Making (in Finnish), Helsinki University of Technology

Executive education: competitive dynamics, marketing analytics, marketing performane measurement, strategic marketing

Master's thesis supervision: competitive dynamics, marketing analytics, marketing performance measurement, strategic marketing, quantitative methods, retailing

AWARDS AND GRANTS

2016 Teaching Developer of the Year at Aalto University School of Business, awarded by the Helsinki School of Economics Foundation

2014 Best Paper Award of the Strategic Management Special Interest Group in the European Academy of Management Annual Meeting, 2014, Valencia, Spain.

2012 Paper accepted for the Best Paper Proceedings (top 10 %), Academy of Management Annual Meeting, Boston, MA.

2011 ASLA-Fulbright Pre-Doctoral Research Fellow scholarship for a six-month visit at the Darden School of Business, University of Virginia

2010 Teachers of the Year award at Systems Analysis Laboratory (Helsinki University of Technology).

SELECTED PUBLICATIONS

Jukka Luoma, Falk, Tomas, Totzek, Dirk, Tikkanen, Henrikki, & Mrozek Alexander J. (forthcoming). Big splash, no waves? Cognitive mechanisms driving incumbent firms’ responses to low-price market entry strategies. Strategic Management Journal, accepted for publication.

Jukka Luoma, Ruutu, Sampsa, King, Adelaide, & Tikkanen, Henrikki (2017). Time delays, competitive interdependence and firm performance. Strategic Management Journal, 38(3): 506-525. https://dx.doi.org/10.1002/smj.2512.

Johanna Frösén, Luoma, Jukka, Jaakkola, Matti, Tikkanen, Henrikki, & Aspara, Jaakko (2016). What counts vs. what can be counted: The complex interplay of market orientation and marketing performance measurement in organizational configurations. Journal of Marketing, 80(3): 60–78. http://dx.doi.org/10.1509/jm.15.0153

Jukka Luoma (2016). Model-based organizational decision making: A behavioral lens. European Journal of Operational Research, 249(3): 816-826.

Raimo P. Hämäläinen, Luoma, Jukka, & Saarinen, Esa (2014). Mathematical modeling is more than fitting equations. American Psychologist, 69(6): 633-634.

Raimo P. Hämäläinen, Luoma, Jukka, & Saarinen, Esa (2013). On the importance of behavioral operational research: the case of understanding and communicating about dynamic systems. European Journal of Operational Research, 228(3): 623–634.

Jaakko Aspara, & Luoma, Jukka (2012). Evolution of service markets: the case of mutual funds in Finland. In Jaakko Aspara, Rajala, Risto, & Tuunainen, Virpi (Eds.) The Future of Banking Services, Aalto University Publication Series, Business+Economy, Helsinki: Unigrafia, 2012.

Jukka Luoma, Hämäläinen, Raimo P., & Saarinen, Esa (2011). Acting with systems intelligence: Integrating complex responsive processes with the systems perspective, Journal of the Operational Research Society, 62(1): 3-11.

Jukka Luoma, Hämäläinen, Raimo P., & Saarinen, Esa (2008). Perspectives on team dynamics: Meta learning and systems intelligence, Systems Research and Behavioral Science, 25(6): 757-767.

Peer-reviewed scientific articles

Journal article-refereed, Original research

Time delays, competitive interdependence, and firm performance

Luoma, Jukka; Ruutu, Sampsa; King, Adelaide; Tikkanen, Henrikki
2017 in STRATEGIC MANAGEMENT JOURNAL (WILEY-BLACKWELL)
ISSN: 0143-2095

What counts versus what can be counted The complex interplay of market orientation and marketing performance measurement

Frösén, Johanna; Luoma, Jukka; Jaakkola, Matti; Tikkanen, Henrikki; Aspara, Jaakko
2016 in JOURNAL OF MARKETING (AMER MARKETING ASSOC)
ISSN: 0022-2429

Model-based organizational decision making: A behavioral lens

Luoma, Jukka
2016 in EUROPEAN JOURNAL OF OPERATIONAL RESEARCH (Elsevier Science B.V.)
ISSN: 0377-2217

Mathematical modeling is more than fitting equations

Hämäläinen, Raimo P.; Luoma, Jukka; Saarinen, Esa
2014 in AMERICAN PSYCHOLOGIST (American Psychological Association Inc.)
ISSN: 0003-066X

On the importance of behavioral operational research: The case of understanding and communicating about dynamic systems

Hämäläinen, Raimo P.; Luoma, Jukka; Saarinen, Esa
2013 in EUROPEAN JOURNAL OF OPERATIONAL RESEARCH (Elsevier Science B.V.)
ISSN: 0377-2217

Acting with systems intelligence: integrating complex responsive processes with the systems perspective

Luoma, Jukka; Hämäläinen, Raimo P.; Saarinen, Esa
2011 in JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY (Palgrave Macmillan Ltd.)
ISSN: 0160-5682

Perspectives on Team Dynamics Meta Learning and Systems Intelligence

Luoma, Jukka; Hämäläinen, Raimo P.; Saarinen, Esa
2008 in SYSTEMS RESEARCH AND BEHAVIORAL SCIENCE (JOHN WILEY & SONS LTD)
ISSN: 1092-7026

Book section, Chapters in research books

Facilitator's Systems Intelligence in Business Process Simulations

Lavikka, Rita; Luoma, Jukka
2008

Systems Thinking in Complex Responsive Processes and Systems Intelligence

Luoma, Jukka
2007
ISBN: 978-951-22-88-37-3

Conference proceedings

Overshooting opportunities: CEO Self-regulation, Competitive Behavior and Firm Performance

Vaniala, Iiro; Luoma, Jukka; Tikkanen, Henrikki; Frösen, Johanna; Cho, Cecile; Huhtala, Juho-Petteri
2016 in Academy of Management. Proceedings (Academy of Management (AOM))
ISSN: 0065-0668

Temporal contiguity, competitive interdependence and firm performance

Luoma, Jukka; Ruutu, Sampsa; Tikkanen, Henrikki; King, Adelaide
2014

Combining different forms of marketing control: a configurational approach to marketing performance measurement and marketing orientation

Frösén, Johanna; Jaakkola, Matti; Luoma, Jukka; Tikkanen, Henrikki; Aspara, Jaakko
2013
ISBN: 0-87757-351-4
ISSN: 1054-0806

The effect of environmental feedback mechanisms on competitive activity in emerging industries

Luoma, Jukka; Aspara, Jaakko; Tikkanen, Henrikki
2013

Performance implications of organizational controls in marketing: Complementary roles of performance measurement and market orientation

Frösén, Johanna; Jaakkola, Matti; Luoma, Jukka; Tikkanen, Henrikki
2012

Complementarity of innovation capability and customer-linking capability: A configurational approach

Jaakkola, Matti; Luoma, Jukka; Frösén, Johanna; Aspara, Jaakko; Tikkanen, Henrikki
2012

Towards an evolutionary theory of competitive actions

Luoma, Jukka; Aspara, Jaakko; Tikkanen, Henrikki
2012

Towards a behavioral theory of competitive interactions: a system dynamics approach

Luoma, Jukka; Ruutu, Sampsa; Tikkanen, Henrikki
2012

Behavioral model of competitive in-activity and its implications for the organization of competitive behavior

Luoma, Jukka
2012

Performance implications of organizational controls in marketing: complementary roles of marketing performance measure ment and market orientation

Frösén, Johanna; Jaakkola, Matti; Luoma, Jukka; Tikkanen, Henrikki
2011
ISBN: 978-0-646-56330-5

The performance implications of marketing metrics use in different business contexts - a configurational approach

Luoma, J.; Frösén, J.; Tikkanen, H.; Aspara, J.
2011

Online Brand Community as a Social Apparatus

Weijo, H.; Hietanen, J.; Aspara, J.; Luoma, J.; Vassinen, A.
2010
ISBN: 978-0-473-17820-8

Non-refereed scientific articles

Book section

Evolution of service markets - the case of mutual funds in Finland

Aspara, Jaakko; Luoma, Jukka
2012
ISBN: 978-952-60-4655-6
ISSN: 1799-4810

Publications intended for professional communities

Article in professional conference proceedings

“Just Do It” The Moderating Role of CEO Self-Regulation on Competitive Aggressiveness-Firm Performance Link

Vaniala, Iiro; Luoma, Jukka; Tikkanen, Henrikki; Frösen, Johanna; Cho, Cecile
2016

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