Joshy Joseph

Research Areas

Brand Equity, Brand Loyalty, Sales Promotions

Education

• Indian Institute olf Technology, Madras - Doctor of Philosophy (PhD), Marketing 2004 - 2008
• Mahatma Gandhi University - Master of Business Administration (MBA), Marketing/Marketing Management
• TKM College of Engineering , Kollam - Bachelor of Technology (B.Tech.), Civil Engineering

Conferences, Seminars & Talks

• From 'I' to 'We': The Case of increasing Multiple Author papers in Marketing', Sixth Great Lakes-NASMEI-Marketing Science Institute International Marketing Conference, Chennai, India. December 2012.
• Do They Mix Well? The Impact of Transliterated Expressions in Print Advertisements', Sixth Great Lakes-NASMEI-Marketing Science Institute International Marketing Conference, Chennai, India. December 2012.
• 'Active Philanthropy or Corporate Dog Bite: An Investigation into the CSR Initiatives of Companies', Fifth Great Lakes-NASMEI-Marketing Science Institute International Marketing Conference, Chennai, India. December 2011.
• Seamless Script: The Impact of Transliterated Expressions in Print Advertisements', presented in the Great Lakes-NASMEI International Marketing Conference, Chennai, India. December 2009.
• His Voice Drowns Her Out... Does Gender of Voice Influence the Effectiveness of TV Advertisements?' Presented in the Great Lakes-NASMEI International Marketing Conference, Chennai, India. December 2009.

Significant Publications

• Joseph, Joshy and Sivakumaran, Bharadhwaj (2011), Consumer Promotions in the Indian Market, Journal of International Consumer Marketing, Vol. 23 (2), pp. 151 - 165.
• Joseph, Joshy and Sivakumaran, Bharadhwaj (2008), Do Sales Promotions Necessarily Erode Brand Equity? Maybe Not, Advances in Consumer Research, Vol. 35, pp. 823.