Joseph Salvacruz

Professor of Business Practice at HKUST Business School


HKUST Business School

Academic qualification

  • PhD University of Kentucky, Agricultural Economics/International Trade
  • M.S. Kansas State University, Economics (Agricultural/Economics/Agribusiness)
  • B.S. University of the Philippines at Los Banos, Agribusiness Management


  • Senior Consultant, Market Solutions LLC (current)
  • Visiting Scholar, Hong Kong University of Science and Technology (1999 - 01)
  • Visiting Professor, China Europe International Business School (1998 - present)
  • Visiting Scholar, Hong Kong University of Science and Technology (1996 - 97)
  • Lecturer/Senior Lecturer, University of Auckland (1994 - 01)
  • Research Associate, University of Kentucky, Center for Agricultural Export Development-International Trade Center (1992-94)
  • Instructor/Assistant Professor, University of the Philippines at Los Banos (1978-87)


  • Undergraduate Program; Post-graduate Program; Executive Education (International Executive MBA [IEMBA], Executive Diploma in Management, Company Specific Programs).


  • Strategic marketing management
  • Food and agribusiness marketing
  • Branding 
  • International marketing and business
  • Applied economics/econometrics


  • Nason, Stephen, Joseph Salvacruz, and J.P. Stevenson, “Competing Against Bling: How Can Un Understated Watch Standout in China,” Harvard Business Review (forthcoming). 
  • Salvacruz, Joseph C. and Barry W. Bobst, “Lanzones: An Agribusiness Marketing Simulation,” Review of Agricultural Economics 20:2 (Winter 1998) pp. 631-643.
  • Salvacruz, Joseph C., Book Review of Schaffner, David J., William R. Schroder, and  Mary D. Earle, Food Marketing: An International Perspective. Boston: Mc-Graw-Hill, 1998,” European Journal of Marketing . 32:9/10 (1998).
  • Salvacruz, Joseph C. “Determinants of Agricultural Export Market Potentials: The Case of the US and New Zealand,” Refereed Proceedings of the 1996 American Marketing Association Summer Educators’ Conference. August 1996.           
  • Salvacruz, Joseph C.  "Competitiveness of the US and ASEAN in the International Agricultural Market." Journal of Food Distribution Research 27:1(Feb 1996). pp. 81-89.
  • Salvacruz, Joseph Chu. Technological Progress, Factor Endowments, and International Agricultural Trade. (New York: Garland Publishing, Inc.), 1995.
  • Salvacruz, Joseph C. and Michael R. Reed. "Technological Progress and International Trade: The Case of the ASEAN LDCs." in Agricultural Competitiveness: Market Forces and Policy Choices. Edited by George H. Peters and Douglas D. Hedley (Vermont: Darmouth Press), 1995.  pp. 355-63.


Journal of Food Distribution Research, Agribusiness: An International Journal, International Business Review, Journal of International Food and Agribusiness Marketing, New Zealand Journal of Business.

Courses Taught

Read about executive education

Other experts

Elaine Darby

Elaine Darby is an Associate Professor in Accounting who mainly teaches audit, tax and ethics. She is a Chartered Accountant who worked for many years in practice with several Big 4 firms before moving into teaching. Elaine has experience of teaching on professional training courses as well as te...

Aledo Juana

Biography Juana Aledo is an Assistant Professor of Accounting in the Financial Reporting & Audit department at ESCP Europe, Madrid. Before joining ESCP Europe in 2017, she was visiting professor in the department of Business Administration at Universidad Carlos III de Madrid. She holds a PhD ...

Looking for an expert?

Contact us and we'll find the best option for you.

Something went wrong. We're trying to fix this error.