The UCD Michael Smurfit Graduate Business School


The UCD Michael Smurfit Graduate Business School

John works with sales teams, sales managers, account managers and professionals that sell to accelerate sales performance. John's passion is helping sales teams and professionals identify and exploit their hidden sales potential. He is currently working with teams across Europe to raise awareness levels to changes in sophisticated buying processes and provides sales strategy performance & potential assessment frameworks (The Sales Strategy PitStop™ and The Sales Circuit™) to help sales teams’ link changes in behaviour, systems and processes to an impact on their key performance goals.

John has co-authored “The B2B Sales Revolution™”, “Quick Win B2B Selling" and “Business Case in the Clouds”. The B2B Sales Revolution™ was the first ever book written on selling in conjunction with buyers from Fortune 1000 organisations.

Over the past 18 years, John has worked in the UK, Germany, US, Canada, Ireland and South Africa. He speaks at sales conferences, professional conferences and team skill development workshops.

John facilitates the International Buying Process module on the acclaimed International Selling Programme and delivers a sales process performance module for the European Graduates for International Growth programme, NDRC and several other bodies.

He has been trained in marketing and international selling methodologies. He holds a Bachelor of Commerce and Higher Diploma in Marketing. He completed a Smurfit International MBA in 2003 and recently completed a Diploma in Executive Coaching in UCD. John founded The ASG Group in 2007 and is an advisory board member to the TSSG.

John's clients include: Global Top 5 Software Company, Global Top 5 Customer Engagement and Loyalty Provider, Global Top 10 Consulting Firm, Global Top 10 Electronics Manufacturer, Global Top 10 Payments Provider.

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