Jerry Wind

Professor Jerry Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy. He consults with major firms around the world, provides expert testimony in many intellectual property and antitrust cases, and has lectured in over 50 universities worldwide.

Professor Wind is one of the most cited authors in marketing. He is a regular contributor to the professional marketing literature, with 22 books and more than 250 research papers, articles and monographs on marketing strategy, marketing research, new product and market development, consumer and industrial buying behavior and international marketing. He is the recipient of numerous academic awards, including the four major marketing awards, The Charles Coolidge Parlin Award (1985), AMA/Irwin Distinguished Educator Award (1993), The Paul D. Converse Award (1996), and The Buck Weaver Award (2007).  His 2004 book The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business, draws on the latest research in neuroscience to explain how a person's mental models can distort perceptions, creating both limits and opportunities.

Professor Wind is the founding editor of Wharton School Publishing, a joint venture with Pearson, and during his fouryear tenure he published over 60 books. Over the years he has served as editorinchief of the Journal of Marketing, the policy boards of the Journal of Consumer Research and Marketing Science, the editorial boards and guest editor of all the major marketing journals.  Dr. Wind led the creation of the Wharton Executive MBA Program (1974) and was founding director of both the Joseph H. Lauder Institute (19831988) and Wharton International Forum (1987).  He led the reinvention of the Wharton MBA curriculum (199193) and the development of the Wharton globalization strategy (19951997).  He is the founding director of the Wharton SEI Center, whose mission is to ensure the relevance of management research and education to the evolving needs of business and society in the 21^st century by partnering with global thought leaders in diverse fields to anticipate the needs of management, identify forces of change, and understand and create emerging management paradigms. Professor Wind is also the founding academic director of the Wharton Fellows program, (2000), a powerful glob­al network of CEOs and senior executives who are committed to lifelong learning focused on transformational leadership. He is the founding director the Wharton Future of Advertising Program (2008), whose mission is to act as a catalyst for deeper insights, bolder innovation, and broader positive impact of advertising.

Professor Wind has taught MBA courses in Marketing Strategy, Marketing Methods and Applications for Business Consulting, Creativity and Interactive Marketing in the Age of the Empowered Consumer.  His current research focuses on the network challenge; creativity and innovation; the future of marketing and advertising; and creating a creative organization.  He is an active consultant and board member of various startups and university programs, such as the Positive Psychology Center and Integrated Product Design Committee.  He also holds positions in numerous professional associations, including the Marketing Accountability Standards Board.  He is a trustee of the Philadelphia Museum of Art, where he chairs its Marketing Advisory Committee and is a member of  its Brand Steering Group and the Digital Age Committee.  Professor Wind is the cofounder of the Interdisciplinary Center Herzliya, Israel (IDC), and since its founding in 1994, the chairman of its academic council.  Professor Wind previously served as the academic trustee of the Marketing Science Institute (19891995), chairman of The Institute of Management Sciences College of Marketing (19741975) and chancellor of The International Academy of Management (20002006).

Professor Wind received his PhD from Stanford University and his MA and BS degrees from The Hebrew University in Jerusalem.

Jerry (Yoram) Wind, Ed Nifssen, Bernend Wierenga (Working), Innovation as Determinant of Firms Financial Performance: The View of the Financial Analyst.

Jerry (Yoram) Wind (2011), Yoram (Jerry) Wind's Contributions to Marketing, Review of Marketing Research Special Issue: Marketing Legends, Vol. 8, 269315.

Jerry (Yoram) Wind (2010), Rethinking Innovation , The Marker (Israel), October, 2010, 4041.

Jerry (Yoram) Wind and Robert Thomas (2010), Organizational Buying Behavior in an Interdependent World , Journal of Global Academy of Marketing Science (JGAMS).

Stephen D. Rappaport and Jerry (Yoram) Wind, The End of Listening As We Know It: From Market Research Projects to Enterprise Value Creator (2010)

Jerry (Yoram) Wind, “Marketing Strategy Analysis,” A Chapter in The Handbook of Technology Management, Vol. 2 (2010)

David Reibstein, George Day, Jerry (Yoram) Wind (2009), Is Marketing Academia Losing Its Way?, Journal of Marketing, 73, pp. 13.

Abstract: In this article the author discusses marketing academia. He is critical of the relationship between the standards of academic marketers and marketing executives. The author suggests a remedy for the problem which includes increasing the amount of debate between marketing academics and making marketing research more relevant.

Jerry (Yoram) Wind and Byron Sharp (2009), Advertising Empirical Generalizations: Implications for Research and Action , Journal of Advertising Research.

Abstract: A special conference on empirical generalizations (EGs) in advertising led to this special issue of the Journal of Advertising Research. It also generated a representative selection of 23 EGs that give a sense of how strong our scientific knowledge is about advertising, and where the gaps lie. While real advances in knowledge have been achieved, the list highlights significant knowledge gaps, particularly concerning advertising in the new fragmented interactivemedia world. We surveyed advertising thought leaders on which of these empirical laws they felt were most important and most certain. Many of our empirical laws suffer from inadequate knowledge concerning the conditions over which they do and do not generalize.

Description: Special Issue on Empirical Generalizations in Advertising, Guest Edited by Profs. Jerry Wind, The Wharton School, and Byron Sharp, EhrenbergBass Institute

Byron Sharp and Jerry (Yoram) Wind (2009), Today's Advertising Laws: Will They Survive the Digital Revolution? , Journal of Advertising Research Special Issue on What we Know About Advertising, Vol. 49, No. 2: 246252.

Abstract: Even advertising has scientific laws, empirical patterns that generalize across a wide range of known conditions. These empirical generalizations provide us with benchmarks, predictions, and valuable insights into how the digital revolution may affect advertising. More than ever we need systematic research to understand the generalizability of our research findings.

Jerry (Yoram) Wind and Paul Kleindorfer, The Network Challenge: Strategy, Profit and Risk in an Interlinked World (2009)

Knowledge @ Wharton

• Amazon vs. Walmart: Which One Will Prevail?, Knowledge @ Wharton 06/27/2017
• How Insurers Can Protect Against Digital Disruption, Knowledge @ Wharton 03/03/2017
• How Platforms Will Disrupt the Future of Media and Entertainment, Knowledge @ Wharton 11/18/2016
• Assets vs. Access: A Digital Reality for Commercial Real Estate, Knowledge @ Wharton 09/14/2016
• How Industrial Firms Can Pivot to Digital Business Models, Knowledge @ Wharton 07/25/2016
• How to Get Your Enterprise Digitally Ready and Agile, Knowledge @ Wharton 04/27/2016
• Ahead of the Class: Mapping Education’s Next Transformation, Knowledge @ Wharton 03/18/2016
• Click Here: How Advertisers Can Beat Ad Blockers, Knowledge @ Wharton 12/10/2015
• Customer Journey Mapping Is at the Heart of Digital Transformation, Knowledge @ Wharton 11/04/2015
• Transforming Corporate Cultures by Celebrating Failures, Knowledge @ Wharton 10/13/2015
• How Apple’s Latest Offerings Will Expand Its Piece of the Pie, Knowledge @ Wharton 09/14/2015
• Why Companies Need Their Customers to ‘Love’ Them, Knowledge @ Wharton 08/04/2015
• User Experience: Reimagining Productivity and Business Value, Knowledge @ Wharton 07/22/2015
• Is Your Leadership Style Right for the Digital Age?, Knowledge @ Wharton 02/06/2015
• A Glimpse of the Future: The ‘Oscars of Innovation in Higher Education’, Knowledge @ Wharton 01/16/2015
• Can Creativity Be Taught?, Knowledge @ Wharton 08/27/2014
• Shhh! Marketing Embarrassing Products in the Age of Social Media, Knowledge @ Wharton 08/12/2014
• Will Consumers Be Sold on an eBaySotheby’s Collaboration?, Knowledge @ Wharton 07/23/2014
• How Innovation and the ‘Reimagined’ Classroom Will Change Learning, Knowledge @ Wharton 06/12/2014
• Body Slams, Vicious Dogs, Tidal Waves: How Effective Are Violent Ads?, Knowledge @ Wharton 02/25/2014
• New Frontiers in Customer Experience Management Beckon, Knowledge @ Wharton 11/14/2013
• The Tata Group and Tel Aviv University Invest in Innovation — and Each Other, Knowledge @ Wharton 08/01/2013
• Israel and China: The ‘Odd Couple’ Trading Partners Tighten Their Ties, Knowledge @ Wharton 06/25/2013
• Can RIM Reinvent Itself?, Knowledge @ Wharton 02/04/2013
• A Farewell to Two Business Visionaries, Knowledge @ Wharton 10/10/2012
• From Fringe to Mainstream: Companies Integrate CSR Initiatives into Everyday Business, Knowledge @ Wharton 05/23/2012
• The U.S. Demographic Shift: A ‘Tipping Point’ for Marketers, Knowledge @ Wharton 05/22/2012
• Pop Quiz: Can Indra Nooyi Revive PepsiCo?, Knowledge @ Wharton 03/28/2012
• Patients versus Profits at Johnson & Johnson: Has the Company Lost its Way?, Knowledge @ Wharton 02/15/2012
• Global Social Impact from the Innovation Nation, Knowledge @ Wharton 01/27/2012
• Putting the Squeeze on Consumer Choice, Knowledge @ Wharton 09/23/2011
• Ten Years After 9/11 — Risk Management in the Era of the Unthinkable, Knowledge @ Wharton 09/09/2011
• New Retail Strategies: Offering a Better Fit for Today’s Careful Consumers, Knowledge @ Wharton 08/31/2011
• Google’s Jim Lecinski on What the ‘Zero Moment of Truth’ Means for Marketers, Knowledge @ Wharton 08/05/2011
• ‘Not for Free’: Saul J. Berman on Creating New Revenue Models, Knowledge @ Wharton 07/22/2011
• More Than Virtual: Marketing the Total Brand ‘Experience’, Knowledge @ Wharton 06/07/2011
• ‘The Democratization of Fashion’: William Fung and Vera Wang on the Implications of Going Global, Knowledge @ Wharton 04/13/2011
• Building a Brand on the Smell of Mom’s Kitchen: How Panera Found Success in a Down Economy, Knowledge @ Wharton 03/30/2011
• Forging Deals with U.S. Partners: A Case of Mutual Benefit, Knowledge @ Wharton 01/12/2011
• Israel’s PicScout: Where RiskTaking and Entrepreneurial Drive Are Part of the DNA, Knowledge @ Wharton 01/12/2011
• Israel’s PicScout: Where Risktaking and Entrepreneurial Drive Are Part of the DNA, Knowledge @ Wharton 09/16/2010
• Mexico’s Drug War: The Battle to Remain Safe, Lowcost and Competitive, Knowledge @ Wharton 09/15/2010
• Fit for the Holidays: Amazon Is Shaping Up and Shipping Out, Knowledge @ Wharton 11/11/2009
• Pushing Zune: Is Microsoft Fighting an Uphill Battle?, Knowledge @ Wharton 09/30/2009
• Will the Future of Advertising Be a Blend of Old and New Media?, Knowledge @ Wharton 09/30/2009
• Managing in an Upturn: Focus on Customers and Keep Expectations Low, Knowledge @ Wharton 09/16/2009
• Bing Gives Microsoft a Boost, but Can It Compete with Google?, Knowledge @ Wharton 08/05/2009
• Technological Evolution Stirs a Publishing Revolution, Knowledge @ Wharton 08/05/2009
• Harnessing Networks to Create Value and Identify New Opportunities, Knowledge @ Wharton 07/15/2009
• Going Green: Why Germany Has the Inside Track to Lead a New Industrial Revolution, Knowledge @ Wharton 04/07/2009