Jennifer Aaker
General Atlantic Professor of Marketing at Stanford Graduate School of Business
General Atlantic Professor of Marketing at Stanford Graduate School of Business
Schools
- Stanford Graduate School of Business
- Stanford University (ONLINE)
Expertise
Links
Biography
Stanford Graduate School of Business
Research Interests
- Time, Money and Happiness
- The Power of Story
- Global Brand Building
- Emotions, Goals and Health
- The Psychology of Giving
Bio
Dr. Jennifer Aaker is a behavioral psychologist, author, and the General Atlantic Professor at Stanford Graduate School of Business. Her research focuses on the psychology of time, money and happiness — specifically how people choose to spend their time and money and how those choices drive lasting happiness. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award. Noted for her early work on the dimensions of brand personality, Dr. Aaker’s current research focuses on the differences between happiness and meaning, the power of story in decision making, and how to build global brands across cultures. At Stanford, she teaches The Innovation Playbook, Power of Story, Designing for VR/AR: Scaling Empathy in an Immersive World, and Rethinking Purpose. More recently, she has begun to teach Humor: Serious Business. Unanimously voted the least funny person in her family, she is definitely not teaching this class out of spite.
Dr. Aaker is widely published in the leading scholarly journals in psychology and marketing and her work has been featured in a variety of media including The Economist, New York Times, Wall Street Journal, Washington Post, The Atlantic, Forbes, NPR and Science. She has also served on the editorial boards of the Journal of Consumer Research, Journal of Marketing Research and Journal of Consumer Psychology. She is the recipient of the two JCR Best Paper awards, Citibank Best Teacher Award, George Robbins Best Teacher Award, Robert K. Jaedicke Silver Apple Award, and has taught at UC Berkeley, UCLA and Columbia.
Aaker co-authored the award-winning book “The Dragonfly Effect” and serves as an advisor to early stage startups, family foundations, and companies from ADAY and Accompany to X. More personally, she also has a passion to make a dent in cancer. Toward that goal, she has been able to put the Dragonfly model when working with an group of Stanford students, with the goal to get over 100,000 people into the bone marrow registry. They surpassed that goal in one’s years time. She also enlists her kids as warriors in the battle to do social good, but is unclear how well that has gone. Nonetheless, she persists.
In terms of personal accomplishments, she counts winning a dance-off in the early 1980s among her most impressive feats, and cooks very poorly. Also, her persistence.
Academic Degrees
- PhD in Marketing, PhD Minor in Psychology, Stanford Graduate School of Business, 1995
- BA in Psychology, University of California, Berkeley, 1989
Academic Appointments
- The General Atlantic Professor, Stanford GSB, 2005-present
- Full Professor, Stanford GSB, 2004-2005
- Associate Professor, Stanford GSB, 2001-2004
- Assistant Professor, Stanford GSB, 1999-2001
- Visiting Assistant Professor, Columbia Graduate School of Business, Fall 1998
- Assistant Professor, Anderson Graduate School of Management, UCLA, 1995-1999
Awards and Honors
- Distinguished Scientific Achievement Award, Society for Consumer Psychology, 2014
- The Nautilus Literary Award, The Dragonfly Effect, 2011
- A. Michael Spence Faculty Scholar, Stanford University, GSB, 2006
- Early Career Award for Outstanding Research, Society of Consumer Psychology, 2003
- Distinguished Teaching Award, MBA, Stanford University, GSB, 2000
Teaching
Degree Courses
2017-18
MKTG 346: Humor: Serious Business
YOU, oh fearless leader of the future (and maybe present). Are very important. You will make critical and far-reaching economic, political, and social decisions in your quest beyond Stanford to change lives, change organizations, and change the...
MKTG 574: Rethinking Purpose
We assume happiness is stable, an endpoint to achieve our goal to chase. It''s not. Recent behavioral research suggests that the meaning of happiness changes every 5-10 years, raising the question: how might we build organizations and lives that...
2016-17
MKTG 346: Humor: Serious Business
As children, we all possessed an innate understanding of the power of laughter, and most believed ourselves to be not just skilled in the craft of comedy, but uproariously funny. As we grew up, however, and particularly as we entered the world of...
MKTG 559: Designing for VR/AR
Put on a headset or glasses, and you will be transported to an entirely different world. You could be moving through a business room in China, following a girl through a Syrian refugee camp, or saving the world as a superhero. As a medium,...
MKTG 574: Rethinking Purpose
We assume happiness is stable, an endpoint to achieve our goal to chase. It''s not. Recent behavioral research suggests that the meaning of happiness changes every 5-10 years, raising the question: how might we build organizations and lives that...
Executive Education & Other Non-Degree Programs
- The Corporate Entrepreneur: Driving Innovation and New Ventures Learn how to translate ideas into action using strategic frameworks and design thinking; then put theory into practice with real innovation projects.
- Customer-Focused Innovation Learn about cutting-edge social science frameworks and design thinking techniques in a unique partnership between Stanford GSB and d.school.
- The Emerging CFO: Strategic Financial Leadership Program Guide your organization through growth with innovative CFO training that blends financial expertise, strategic thinking, and leadership skills.
- Executive Program in Leadership: The Effective Use of Power Develop a leadership style and an action plan tailored to your personal objectives that inspire innovation in your team, your company, and the world.
- Stanford Executive Program: Be a Leader Who Matters Learn to generate change, inspire innovation, and instill excellence at this six-week executive program.
- Stanford Innovation and Entrepreneurship Certificate Discover new ways of thinking and acting so that you can solve your biggest business challenges.
- Stanford LEAD: Corporate Innovation Certificate Learn innovation and how to apply organizational change through a global, social, and virtual learning model with renowned Stanford GSB professors.
Other Teaching
Executive Program in Social Entrepreneurship
In the Media
Humor in the Workplace
Gentry Magazine, September 2017
Science Has Found a Trick to Get the Most out of Positive Thinking
Business Insider, July 12, 2017
Chasing Happiness? Find Your Purpose Instead
NewCo Shift, March 16, 2017
In 2017, Pursue Meaning Instead of Happiness
New York Magazine, December 30, 2016
‘Signature stories’ advance brands more than people realize, Stanford expert says
Stanford News, May 13, 2016
The Power of Signature Stories
Brand Quarterly, May 2016
How to Find More Time
The New York Times, March 6, 2015
Two Easy Ways to Feel Like You Have More Time
Science of Us, February 25, 2015
Why Time Sometimes Seems To Stand Still, And Why It’s So Good For Us
The Huffington Post, February 10, 2015
Time is Money - When Goals Conflict
ORSM Discovery, February 6, 2015
New research by Ioannis Evangelidis of Rotterdam School of Management, Erasmus University (RSM) and co-authors Jordan Etkin (Duke University) and Jennifer Aaker (Stanford University), shows interfering goals make customers feel time-constraint.
The Psychological Comforts of Storytelling
The Atlantic, November 2, 2014
Why, throughout human history, have people been so drawn to fiction?
Not Everyone Wants to Be Happy
Scientific American, October 28, 2014
Why Chasing Happiness May Leave you Feeling Unhappier Than Ever
Forbes, April 21, 2014
The Secret to a Successful Interview: Great Storytelling
U.S. News, April 17, 2014
Cultivating Happiness Often Misunderstood
ScienceDaily, April 15, 2014
Set Realistic Goals to be Happy
The Times of India, March 27, 2014
Why Storytelling is Charity's Best Weapon for Good
Deseret News, March 22, 2014
A Happy Life May Not Be a Meaningful Life
Scientific American, February 18, 2014
Stanford research: The meaningful life is a road worth traveling
Stanford News, January 1, 2014
2013 Stanford University Roundtable: Are You Happy Now?
Integral Options Cafe, November 21, 2013
Make Time for Awe
The Atlantic, December 18, 2013
Millennial Searchers
The York Times, November 30, 2013
Secrets of Happiness
Huffington Post, October 29, 2013
Seven Deadly Sins: Why do company stories come across as dry and flat?
The Economic Times, October 11, 2013
Re-evaluating how you spend time could make you happier
Chicago Tribune, September 2013
A Save-the-World Field Trip for Millionaire Tech Moguls
The New York Times, August 8, 2013
Secrets of America's Happiest Companies
Fast Company, January 10, 2013
There is more to Life than Being Happy
The Atlantic, January 9, 2013
How To Spend Time In Ways That Make You Happy
Yahoo! Finance, November 18, 2012
You May Have To Choose Between A Happy Life And A Meaningful Life
Business Insider, November 11, 2012
The Dragonfly Effect
Stanford Business Magazine, November 2012
The experience of awe can slow down perceived time in people's lives
The Washington Times, October 23, 2012
Social Media New Technology
Stanford Business Insider, October 2012
When Pronouns Get Personal, Brands Can Too According to Academic Research
Bulldog Reporter, July 27, 2012
Moments of Awe Affect Our Perception of Time
Business Wire, July 18, 2012
Smiling is good for you - and an area of scientific study by some seriously smart researchers
San Jose Mercury, February 5, 2012
Harnessing Social Media to Make a Difference
Forbes India, July 28, 2011
If Money Doesn't Make You Happy, Consider Time
Forbes India, June 10, 2011
What It Means To Be Happy Changes As Employees Age
Fast Company, April 21, 2011
Why The Revolution Has Been Tweeted: The Dragonfly Effect
Forbes, February 11, 2011
The power of storytelling: What nonprofits can teach the private sector about social media
McKinsey&Company, February 2011
Malcolm Gladwell: Twitter, Facebook, and social activism
The New Yorker, October 4, 2010
Small Change: Why the revolution will not be tweeted
The New Yorker, October 4, 2010
A Stanford Graduate School of Business Course Harnesses Social Media to Make a Difference
Business Wire, February 24, 2010
Do Stereotypes Drive Consumer Purchases from for-Profit or Nonprofit Organizations?
ScienceDaily, February 17, 2010
20 Inspiring Women To Follow On Twitter
Forbes, February 8, 2010
Something for the weekend
Financial Times, February 5, 2010
An Almanac of Internet Emotion
Scientific American, January 26, 2010
Time Vs. Money Which Rules Buying Decisions?
Forbes, September 17, 2009
Why to Tie Marketing to Time, Not Money
Wall Street Journal, March 24, 2009
Emphasize Time Spent Rather than Money to Lure Customers
Business Wire, March 23, 2009
Charities Should Ask for Time Before Money, According to Stanford Business School Research
Business Wire, December 15, 2008
Mixed Feelings Not Remembered As Well As Happy Or Sad Ones
Science Daily, July 27, 2008
Insights by Stanford Business
writtenWhat to Read over the Holidays
December 5, 2017
15 Stanford business professors recommend books for those long winter nights.
written10 Most-Read Stories of 2017
December 4, 2017
Readers keyed into humor’s workplace value, the secret to improving communication skills, and advice from Sheryl Sandberg and Marc Andreessen.
writtenFour Lessons for New CEOs
October 20, 2017
Stanford GSB faculty and industry leaders help young executives of search fund companies navigate their new roles.
writtenHow Word Choice Can Cultivate Optimism and Improve Health
August 31, 2017
Using the right language during crises improves patients’ chances of recovery.
writtenWhat Does the Word “Intelligence” Really Mean?
August 21, 2017
Stanford GSB professors suggest a reading list of articles and books related to the concept.
writtenHumor Is Serious Business
July 11, 2017
You are not as funny as you should be, and your company is suffering because of it.
writtenSeven Popular Business Videos of 2016
December 15, 2016
Faculty and guest speakers on topics ranging from storytelling to simplicity.
audioTop Business Podcasts of 2016
December 12, 2016
Long commute? Spend the time listening to these 10 Stanford Business stories.
writtenStrong “Signature Stories” Can Shape More Than a Company’s Brand
May 16, 2016
Businesses can touch customers and clarify corporate values by creating a powerful narrative.
videoJennifer Aaker: Why It Matters to Have Purpose in Your Life
January 6, 2016
People work harder if they feel that what they are doing has meaning.
videoJennifer Aaker: How to Use Humor to Improve Creativity
December 16, 2015
Humor can get you through long lines at Disneyland and a bad day at work.
videoJennifer Aaker: Capturing the Power of Empathy
December 10, 2015
Why product designers should put themselves in the shoes of their consumers.
writtenJennifer Aaker: Why We Pay to Save Time
December 17, 2014
Feeling torn between conflicting goals makes people less inclined to fulfill either one.
December 11, 2014
Explore 10 Stanford Business stories from 2014, including pieces on happiness and networking.
videoJennifer Aaker: What Makes Us Happy?
October 27, 2014
As people grow older, their definition of happiness tends to shift from excitement to contentment.
writtenJennifer Aaker: How to Make Yourself Happy
July 11, 2014
New research shows one big reason to be nice to others.
writtenResearchers: How Do You Encourage Saving?
May 29, 2014
A new study shows that people who feel powerful save more money.
writtenDale Miller: Why Go Nonprofit?
February 27, 2014
Dale Miller brings the expertise and experience of Stanford GSB faculty and alumni to consider the question, “Is nonprofit passé or overlooked?”
writtenFrank Flynn: What Makes a Happy vs. Meaningful Life?
February 27, 2014
Professor Frank Flynn looks at the difference between “happiness” and “meaning” in life –– and how these two concepts relate to being prosocial.
writtenJennifer Aaker: The Seven Deadly Sins of Storytelling
July 3, 2013
A Stanford GSB professor of marketing explains why engaging your audience is key to success.
writtenJennifer Aaker: How to Feel Like You Have More Time
July 13, 2012
New research shows that experiencing moments of awe can change perceptions of our most valued commodity.
writtenWhen Pronouns Get Personal
July 9, 2012
Research shows that the little word 'we' can make a big difference in attitudes toward brands.
writtenAre We Happy Yet? The Unexpected Links Between Happiness and Choice
November 15, 2011
Research shows that “attitudes toward happiness are highly malleable, and, in fact, easily influenced.”
writtenIf Money Doesn’t Make You Happy, Consider Time
April 1, 2011
Forget Suze Orman. Time, not money, is your most precious resource. Spend it wisely.
writtenTony Hsieh: Happiness Leads to Profits
October 1, 2010
The Zappos CEO says that doing whatever it takes to keep his employees, customers, and vendors happy has led to profits in the end.
writtenSmall Steps, Big Leaps Briefing: The Science of Getting People to Do the Right Thing
March 6, 2010
The Center for Social Innovation conference showcased how to use gentle nudges, subtle tweaks, and quiet prompts to summon better behavior.
writtenJennifer Aaker: Harnessing Social Media to Make a Difference
February 1, 2010
How small acts can create big change.
writtenWhat Happens When Consumers Stereotype Nonprofits and For-profits?
February 1, 2010
How we perceive for-profit and not-for-profit organizations can affect how both groups do business.
writtenFoster a More "Giving" Identity to Rouse Donors and Volunteers
August 1, 2009
A study looks at the relationship between self-image and charitable giving.
writtenJennifer Aaker: The Happiness-Time Connection
March 1, 2009
Why many effective consumer marketing campaigns focus on experiencing, rather than possessing, a product.
writtenShould Charities Ask for Time Before Money?
September 1, 2008
A new study shows that asking potential donors to make an emotional connection first can ultimately lead to greater financial giving.
writtenA Brand Is a Promise to a Customer
September 1, 2007
A strong brand personality can help nonprofits attract more support for their mission.
writtenTime Pressures Color Consumer Decisions Say Researchers
June 1, 2007
Research examines how feelings of time change your perceptions.
writtenWhen Does Culture Matter in Marketing?
November 1, 2005
Research explores the circumstances under which culture influences consumer-purchasing decisions.
writtenJennifer Aaker: Trusted Brands Face Higher Risk With Mistakes
March 1, 2003
Brand personality has a significant impact on customer relationships, and the ability of a brand to recover from errors.
Stanford Graduate School of Business
Research Interests
- The Psychology of Time and Money
- Meaningful Choice
- The Impact of Culture on Decision Making
- The Role of Emotions and Goals on Health
Bio
Dr. Jennifer Aaker is the General Atlantic Professor at Stanford Graduate School of Business. A behavioral scientist and author, Dr. Aaker is a leading expert on how meaning and purpose shape the choices individuals make, how money and time can be used in ways that cultivate long-lasting happiness, and how technologies including Artificial Intelligence (AI) and Mixed Reality (XR) are redefining human interaction. She is widely published in leading scientific journals and her work has been featured in The Economist, The New York Times, The Wall Street Journal, The Washington Post, BusinessWeek, Forbes, NPR, CBS MoneyWatch, Inc., and Science.
Dr. Aaker is the coauthor of several books including the award-winning book, The Dragonfly Effect, which has been translated into over 10 languages, as well as Power of Story, which drew on behavioral science to provide a hands-on tool putting The Dragonfly Effect model to work. She worked with a group of Stanford students to get over 100,000 people into the bone marrow registry, a target that they achieved in under one year. Her new book, Humor, Seriously, is focused on why humor is a window into our humanity, and how it can be used as a secret weapon in business and life (with Naomi Bagdonas, Penguin, 2020).
At Stanford, she teaches classes including Designing AI to Cultivate Human Well-Being, Rethinking Purpose, A New Type of Leader, VR/AR: Scaling Empathy in an Immersive World, Power of Story, and Humor: Serious Business. She is the recipient of the Distinguished Scientific Achievement Award, Stanford Distinguished Teaching Award, Citibank Best Teacher Award, George Robbins Best Teacher Award, Robert Jaedicke Silver Apple Award, and the MBA Professor of the Year Award.
Dr. Aaker is a highly sought-after speaker on the application of behavioral science to help companies and leaders positively impact human well-being through technology, business practices, story, and purpose-driven leadership. Dr. Aaker serves as a board member and advisor helping companies and leadership teams with digital transformation, incorporating human well-being into corporate strategy to drive business performance, global brand building and embracing a new leadership type for the innovation economy - one anchored on purpose, fueled by levity.
Before joining Stanford University, Aaker was a professor at the UCLA Anderson School of Management where she conducted the research that resulted in her seminal paper, Dimensions of Brand Personality. She completed her PhD degrees at Stanford University, and holds a BA from UC Berkeley. More personally, she is an early adopter of the trailblazing “family sabbatical” practice, by which she “moves” her family to far-flung locations in an effort to teach her kids to be citizens of the world. They have yet to express enthusiasm about this practice but almost certainly will before she dies. In terms of personal accomplishments, she counts winning a dance-off in the early 1980s among her most impressive feats; and her abbreviated cooking skills have earned her family Doordash Platinum status.
Academic Degrees
- PhD in Marketing, PhD Minor in Psychology, Stanford Graduate School of Business, 1995
- BA in Psychology, University of California, Berkeley, 1989
Academic Appointments
- The General Atlantic Professor, Stanford GSB, 2005-present
- Full Professor, Stanford GSB, 2004-2005
- Associate Professor, Stanford GSB, 2001-2004
- Assistant Professor, Stanford GSB, 1999-2001
- Visiting Assistant Professor, Columbia Graduate School of Business, Fall 1998
- Assistant Professor, Anderson Graduate School of Management, UCLA, 1995-1999
Awards and Honors
- Nobel Nomination Panel for the Sveriges Riksbank Prize in Economic Sciences, 2019–present
- General Atlantic Chair, 2005–present
- Coulter Family Fellow, 2020–21
- MBA Professor of the Year, Poets & Quants, 2018–19
- Distinguished Scientific Achievement Award, Society for Consumer Psychology, 2014
- Ormond Family Faculty Fellow, 2013
- Robert K. Jaedicke Silver Apple Award 2011
- Winnick Family Faculty Fellow, 2011
- Ferber Award – Journal of Consumer Research for “The Time versus Money Effect” Hon. Mention, 2010
- Best Paper– Award Journal of Consumer Research for “When Good Brands Do Bad”, 2007
- Best Paper Award–Stanley Reiter for “Bringing the Frame into Focus”, 2007
- Thomas W. Tusher Chair of Global Business, 2006–07
- Best Paper Award– Journal of Consumer Research, "Can Mixed Emotions Peacefully Co-Exist?”, 2005
- A. Michael Spence Faculty Scholar, 2003–04
- Early Career Award for Outstanding Research, Society of Consumer Psychology, 2003
- Society of Consumer Psychology Early Career Award for Outstanding Research, 2003
- Outstanding Reviewer Award, Journal of Consumer Research, 2002, 2003, 2004
- Fletcher Jones Faculty Research Scholar, 2001
- Distinguished Teaching Award, Stanford GSB, 2000
- Marketing Science Institute Grant, 2000
- Citibank Best Teacher Award, UCLA, 1999
- CIBER International Research Grant, 1996–99
- UCLA Academic Senate Grant, 1995–99
- George Robbins Best Teacher Award, UCLA, 1998
- Hong Kong Science International Research Grant, 1997–98
- AMA Dissertation Award (Finalist), 1996
- Merit Fellowship, Jaedicke Scholar; Stanford GSB; 1993–94
- Psi Chi National Honorary Society in Psychology, 1989
Books
- Humor, Seriously
Jennifer Aaker, Naomi Bagdonas Currency February 2021 - Dragonfly Effect Workbook: The Power of Stories
Jennifer Aaker, Andrew Smith, Barbara McCarthy April 15, 2013 - The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Jennifer Aaker, Andy Smith Jossey-Bass 2010
Videos
The Happiness Paradox - Jennifer Aaker (Stanford GSB)
Jennifer Aaker: What Makes Us Happy?
Courses Taught
Customer-Focused Innovation
Stanford Graduate School of Business
Stanford, California, United States
Oct 6
The Emerging CFO: Strategic Financial Leadership Program
Stanford Graduate School of Business
Online
High-Potential Women Leaders Program
Stanford Graduate School of Business
Online
Feb 3, 2025
The Power of Stories to Fuel Innovation
Stanford University (ONLINE)
Online
Stanford Executive Program: be a Leader Who Matters
Stanford Graduate School of Business
Stanford, California, United States
Jun 21
Stanford Lead Online Business Program
Stanford Graduate School of Business
Online
Sep 11
Innovation and Entrepreneurship Program
Stanford University (ONLINE)
Online
Executive Program for Nonprofit Leaders
Stanford Graduate School of Business
Stanford, California, United States
May 26
Master Storytelling for Authentic Leadership
Stanford Graduate School of Business
Online
Read about executive education
Cases
Bare Escentuals: Designing Story in a Digital World - The Innovation Playbook | M350 Jennifer Aaker, Stephany Yong, Jessica Dodson2016
eBay: Designing Culture Change - The Innovation Playbook | M364 Jennifer Aaker, Stephany Yong, Jessica Dodson, Tina Sharkey, Dane Howard2016
The Innovation Playbook: Land's End: Envisioning the Non-Obvious | M365 Jennifer Aaker, Debra Schifrin2016
How Stories Drive Growth: Brit + Co. | M348C Jennifer Aaker, Debra Schifrin2014
How Stories Drive Growth: HSN | M348B Jennifer Aaker, Debra Schifrin2014
How Stories Drive Growth: Skype | M348A Jennifer Aaker, Debra Schifrin2014
Power of Stories to Fuel Growth: Avenues’ Use of Video to Communicate a Global Entrepreneurial Story | M352 Jennifer Aaker, Patricia Mason2014
Cirque Du Soleil: Cultivating Creativity and Designing to Delight | M353 Jennifer Aaker, Sarah Joyce2013
How to Cultivate Happiness in Companies Five Caselets | M346 Jennifer Aaker, Jake Poses, Debra Schifrin2013
BabyCenter Creating a Social Brand | M341 Jennifer Aaker, Debra Schifrin2012
How to Harness Stories in Business | M354 Jennifer Aaker, Maile Lesica, Barbara McCarthy, Tina Sharkey, Tamsin Smith2012
JetBlue Creating a Social Brand | M343 Jennifer L Aaker, Debra Schifrin2012
The Business Case for Happiness | M345 Jennifer Aaker, Sara Gaviser Leslie, Debra Schifrin2012
Alex's Lemonade Stand Foundation: Eradicating Cancer, One Cup at a Time | M331 Jennifer Aaker, Heidy Kwan, Sara Leslie2010
Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction | M336 Jennifer Aaker, David Hoyt, Sara Leslie, David Rogier2010
Bonobos: Customer Intimacy Through Community Development | M337 Jennifer Aaker, Sara Leslie2010
Deals @Delloutlet: How Dell Clears Inventory Through Twitter | M334 Jennifer Aaker, Ravdeep Chawla, Sara Leslie2010
Dispensing Happiness: How Coke Harnesses Video to Spread Happiness | M335 Jennifer Aaker, Sara Leslie, David Rogier2010
Kiva.org and the Power of a Story | M325 Jennifer Aaker, Victoria Chang2010
NIKE WE: Design Meets Social Good | M328 Jennifer Aaker, Ravdeep Chawla, Sara Leslie2010
NIKE WE: Design Meets Social Good | M328B Jennifer Aaker, Sara Leslie2010
The Psychology of Happiness | M330 Jennifer Aaker, Sara Leslie, Carole Robin2010
Zappos: Happiness in a Box | M333 Jennifer Aaker, Sara Leslie2010
How To Tell A Story (A) | M323A Jennifer Aaker, Victoria Chang2009
How To Tell A Story (B) | M323B Jennifer Aaker, Victoria Chang2009
Obama and the Power of Social Media and Technology | M321 Jennifer Aaker, Victoria Chang2009
Obama and the Power of Social Media and Technology (Condensed Version) | M321CV Jennifer Aaker, Victoria Chang2009
Using Social Media to Save Lives: HelpVinayAndSameer.org | M319 Jennifer Aaker, Victoria Chang, Robert Chatwani2009
Bare Escentuals: Designing Story in a Digital World - The Innovation Playbook | M350 Jennifer Aaker, Stephany Yong, Jessica Dodson2016
eBay: Designing Culture Change - The Innovation Playbook | M364 Jennifer Aaker, Stephany Yong, Jessica Dodson, Tina Sharkey, Dane Howard2016
The Innovation Playbook: Land's End: Envisioning the Non-Obvious | M365 Jennifer Aaker, Debra Schifrin2016
How Stories Drive Growth: Brit + Co. | M348C Jennifer Aaker, Debra Schifrin2014
How Stories Drive Growth: HSN | M348B Jennifer Aaker, Debra Schifrin2014
How Stories Drive Growth: Skype | M348A Jennifer Aaker, Debra Schifrin2014
Power of Stories to Fuel Growth: Avenues’ Use of Video to Communicate a Global Entrepreneurial Story | M352 Jennifer Aaker, Patricia Mason2014
Cirque Du Soleil: Cultivating Creativity and Designing to Delight | M353 Jennifer Aaker, Sarah Joyce2013
How to Cultivate Happiness in Companies Five Caselets | M346 Jennifer Aaker, Jake Poses, Debra Schifrin2013
BabyCenter Creating a Social Brand | M341 Jennifer Aaker, Debra Schifrin2012
How to Harness Stories in Business | M354 Jennifer Aaker, Maile Lesica, Barbara McCarthy, Tina Sharkey, Tamsin Smith2012
JetBlue Creating a Social Brand | M343 Jennifer L Aaker, Debra Schifrin2012
The Business Case for Happiness | M345 Jennifer Aaker, Sara Gaviser Leslie, Debra Schifrin2012
Alex's Lemonade Stand Foundation: Eradicating Cancer, One Cup at a Time | M331 Jennifer Aaker, Heidy Kwan, Sara Leslie2010
Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction | M336 Jennifer Aaker, David Hoyt, Sara Leslie, David Rogier2010
Bonobos: Customer Intimacy Through Community Development | M337 Jennifer Aaker, Sara Leslie2010
Deals @Delloutlet: How Dell Clears Inventory Through Twitter | M334 Jennifer Aaker, Ravdeep Chawla, Sara Leslie2010
Dispensing Happiness: How Coke Harnesses Video to Spread Happiness | M335 Jennifer Aaker, Sara Leslie, David Rogier2010
Kiva.org and the Power of a Story | M325 Jennifer Aaker, Victoria Chang2010
NIKE WE: Design Meets Social Good | M328 Jennifer Aaker, Ravdeep Chawla, Sara Leslie2010
NIKE WE: Design Meets Social Good | M328B Jennifer Aaker, Sara Leslie2010
The Psychology of Happiness | M330 Jennifer Aaker, Sara Leslie, Carole Robin2010
Zappos: Happiness in a Box | M333 Jennifer Aaker, Sara Leslie2010
How To Tell A Story (A) | M323A Jennifer Aaker, Victoria Chang2009
How To Tell A Story (B) | M323B Jennifer Aaker, Victoria Chang2009
Obama and the Power of Social Media and Technology | M321 Jennifer Aaker, Victoria Chang2009
Obama and the Power of Social Media and Technology (Condensed Version) | M321CV Jennifer Aaker, Victoria Chang2009
Using Social Media to Save Lives: HelpVinayAndSameer.org | M319 Jennifer Aaker, Victoria Chang, Robert Chatwani2009
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