About the course
A big idea isn’t enough. You need people to believe in your idea. You need to build a connection between your idea and your audience to inspire action. Your big idea needs a story.
In this course, you’ll learn how to craft compelling stories that take listeners on a journey that changes how they think, feel or act. Through the power of story, you’ll discover how to inspire transformational change and spark innovation in your company.
You will learn to:
- Encourage growth and innovation in your company through powerful narratives
- Determine what makes a good (and bad) story
- Become a more influential leader and build trust through story
- Use story to foster human connection in an increasingly digital world
Research Interests Time, Money and Happiness The Power of Story Global Brand Building Emotions, Goals and Health The Psychology of Giving Bio Dr. Jennifer Aaker is a behavioral psychologist, author, and the General Atlantic Professor at Stanford Graduate School of Business. Her research focuses...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.