The Power of Stories to Fuel Innovation

Stanford Center for Professional Development

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  • online
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Stanford Center for Professional Development

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Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

About the course

A big idea isn’t enough. You need people to believe in your idea. You need to build a connection between your idea and your audience to inspire action. Your big idea needs a story.

In this course, you’ll learn how to craft compelling stories that take listeners on a journey that changes how they think, feel or act. Through the power of story, you’ll discover how to inspire transformational change and spark innovation in your company.

You will learn to:

  • Encourage growth and innovation in your company through powerful narratives
  • Determine what makes a good (and bad) story
  • Become a more influential leader and build trust through story
  • Use story to foster human connection in an increasingly digital world

Experts

Jennifer Aaker

Research Interests Time, Money and Happiness The Power of Story Global Brand Building Emotions, Goals and Health The Psychology of Giving Bio Dr. Jennifer Aaker is a behavioral psychologist, author, and the General Atlantic Professor at Stanford Graduate School of Business. Her research focuses...

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The Power of Stories to Fuel Innovation at Stanford Center for Professional Development

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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