Jeanette Rasmussen

Presentation

Jeanette Rasmussen holds an MSc. in Economics and Business Administration and a PhD in marketing from CBS. Her primary research area is children, media and consumption, consumer behaviour and advertising.

SELECTED PUBLICATIONS

• Rasmussen, Jeanette (2012). Tweens, medier og forbrug – Et studie af 10-12 årige danske børns brug af internettet, opfattelse og forståelse af markedsføring og forbrug. Phd afhandling. CBS
• Andersen, Lars P. (eds) Birgitte Tufte, Jeanette Rasmussen og Tessa Gjødesen (2011). Tweens – mellem medier og mærker. Samfundslitteratur.
• Tufte, Birgitte and Jeanette Rasmussen (2010). “Children and the Internet” in Understanding Children as Consumers. Sage Advanced Marketing Series.
• Andersen, Lars P., Birgitte Tufte, Jeanette Rasmussen, Kara Chan (2008). The Tweens market to advertising in Denmark and Hong Kong. Young Consumers. Vol. 9. Iss 3.
• Andersen, Lars P., Birgitte Tufte, Jeanette Rasmussen, Kara Chan (2007). Tweens and new media in Denmark and Hong Kong in Journal of Consumer Marketing. Vol 24. No. 6 and 7.