Frederick Wright

Profile

Education

MBA in Management, Suffolk University
BS in Marketing and Economics, Babson College

Research & Teaching Interests

Mr. Wright has research and teaching interests in the areas of Marketing Management; Sales and Sales Management; and Business to Business Marketing.

Industry & Academic Experience

Prior to coming to Northeastern University, Mr. Wright was a lecturer at Babson College, teaching graduate and undergraduate marketing courses as well as serving as the coordinator for Babson''s Intermediate Management Core interdisciplinary curriculum program. Prior to joining academia, Mr. Wright was in industry, most recently as Director of Marketing and Sales at Avery Dennison and before that as Marketing Manager at Boston Whaler. In addition, he was a founder of e-commerce start-up, DrKentEyewear.com, selling prescription eyewear through the Internet. He is also active in consulting, working with companies in developing marketing strategy and effective sales executions.

Awards & Recognition

Nominee - 2009 NU Excellence in Teaching Award.

Presentations

Selected Presentations

Wright F., Young R., Stein, M Fall Educators Conference, "Putting It All Together: Meaningful Outcomes of Workplace Experiences for Marketing Students," Marketing Management Association, Nashville, TN.

Wright, F., Summer Educators'' Conference, "Contributions of Practice-Oriented Education to Marketing Education," American Marketing Association, Boston, MA.

Wright, F., Turner, R., Conference, "Interactive and Integrated Cross Discipline Learning through Case/Simulation: OMNICOLA - Bottled Water," American Accounting Association, Charleston, SC.

Wright, F., New Horizons in Personal Selling and Sales Management Conference, "Choreographing the Sales Case with Role-Play," Boston, MA.