Fuqua School of Business


Jack Soll - "The Wisdom of Small Crowds"


Fuqua School of Business
Associate Professor

Academic Area: Management and Organization

Teaching / Research Interests

Management Decision Making


Jack B. Soll is an associate professor of management at Duke University''s Fuqua School of Business, having joined Duke in 2005. He holds a Ph.D. from the University of Chicago’s Graduate School of Business, where he specialized in behavioral science and economics. Prior to joining Duke, Soll was on the faculty at INSEAD in Fontainebleau France, and also served as a visiting professor at Chicago and Wharton. Professor Soll has taught courses in decision making, managerial effectiveness, leadership, negotiations, and statistics. He has taught extensively in both executive education and daytime MBA programs. 

Professor Soll’s research focuses on the psychology of judgment and decision making. He has written extensively on the phenemenon of overconfidence—the tendency for people to believe that outcomes are more certain than they really are. His current research interests include group decision making, and also the implications of behavioral decision research for public policy. He has published in a number of scholarly journals, including Science, Management Science, Organizational Behavior and Human Decision Processes, and the Journal of Experimental Psychology.

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