Ivanka Visnjic

Ivanka Visnjic is Associate Professor of Innovation at ESADE Business School, where she also acts as Director of the Institute for Innovation and Knowledge Management.

Ivanka worked at consulting firm McKinsey & Co, completed her PhD at Katholieke Universiteit Leuven in Belgium, held visiting posts at University of Cambridge, University of California, Berkley and London Business School. She also helped set up business-led partnership, Cambridge Service Alliance, at University of Cambridge. Her research, teaching and advisory activities focus on discontinuous technological shifts and disruptive and radical innovation in products, services and business models. In particular, she studies how established companies deal with uncertainty in their environment by developing and bringing to market novel technologies, shifting from product to service business models and delivering customer solutions and outcomes.

Her research has been published in well-established academic journals, such as California Management Review, Journal of Operations Management, Journal of Product Innovation Management. Ivanka has received a number of awards and grants for her research, including Poets & Quants' 40 under 40 Professors in 2020, Journal of Operations Management Ambassador Award in 2018, IBM Faculty Award in 2012.

She led joint research projects, gave keynote speeches, hosted workshops and worked closely with C-suite and senior management teams of several global companies, such as Atlas Copco, BAE Systems, Caterpillar, Enel, FC Barcelona, IBM, Novozymes, Pearson, Roche and Telefonica.

Areas of interest

• Business model innovation
• Servitisation and service business models

## Education - Doctor of Philosophy (PhD) University of Leuven (2007 — 2010) - Master of Science KU Leuven (2005 — 2006) - Master of Science Univerzitet u Novom Sadu (2000 — 2004)

Companies

• Associate Professor ESADE Business & Law School (2018)
• Assistant Professor, Service and Innovation Management ESADE (2011)
• Visiting Faculty, Strategy and Entrepreneurship London Business School (2014 — 2015)
• Business Models Project Lead, Cambridge Service Alliance University of Cambridge (2009 — 2015)
• PhD Candidate Katholieke Universiteit Leuven (2007 — 2010)
• Research Analyst McKinsey & Co (2004 — 2007)