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Think about Barns and Noble, the bookstore that Amazon disrupted. Or Blockbuster, the video rental chain that Netflix left behind. For every success example, there are multiple examples of failures to innovate or failures in innovating. All these companies used to be remarkable in executing their existing strategy but failed to effectively reinvent themselves. The goal of this course is to introduce participants to management principles that are necessary to be lead a company towards innovation success. We’ll learn how to manage innovation projects and people (innovators) in a complex, turbulent and uncertain environment that characterizes the world of innovation.
- Learn how to manage innovation processes and make the right decision. Participants will learn core innovation management principles, frameworks and analytic tools that they can use to resolve the dilemmas that innovators at different organizational levels (from a team lead to the CEO) face.
- Develop the ‘innovator’ attitude and ability to deal with uncertainty and ambiguity through classroom practice. Without the right mindset, it is almost impossible to make the right managerial decisions. The autonomy, collaboration and ability to deal with uncertainty (I don´t have enough information) and ambiguity (problem is unclear) is necessary for future innovators and – as the world becomes more dynamic in general- for most high-profile management positions.
Who should attend
This program is designed for:
- Any seniors managers who have project responsibility for developing new products, services, and markets.
- Senior engineering, R&D, Business Development, Product Development, Project Management, IT, representing a wide range of consumer and business-to-business industries.