Ilma Nur Chowdhury

Ilma Nur Chowdhury is a Senior Lecturer (Associate Professor) in Marketing at Alliance Manchester Business School. She completed an MSc in Marketing (with Distinction) from MBS in 2008 and returned for her PhD here on a four-year MBS scholarship. Ilma also holds a Bachelor of Business Administration (Major: Marketing, Minor: Human Resources Management). She graduated as the valedictorian of her class from the Institute of Business Administration, University of Dhaka and was awarded the M.A.Taleb Gold Medal. While at university, she was one of the six global recipients of the ‘Jane M. Klausman Women in Business Scholarship’ awarded by Zonta International in 2005.

Ilma’s previous experience includes working as a manager in the Brands and Development function of Unilever Bangladesh where she was responsible for the brand Rexona (Sure) and later Surf Excel (Surf) and Vim (Cif). On completion of her MSc, she worked as a Lecturer in Marketing at the Institute of Business Administration, University of Dhaka and as a Visiting Lecturer at North South University Business School. She has also worked as a Research Associate at North South University on the Investment Climate research project funded by International Finance Corporation (World Bank Group).

Ilma holds an International Diploma in Teaching and Training (City and Guilds, London) and she is a Chartered Marketer (MCIM, Chartered Institute of Marketing).

She was appointed as an external advisory board member at the award-winning ethical and sustainable investment firm, Castlefield Manchester in 2021 (New Member on Castlefield External Advisory Committee).

Social responsibility

Ilma has been a divisional representative on AMBS' Equality, Diversity and Inclusion committee since 2015. She was the Associate Head of Division for Social Responsbility and Engagement in the Management Sciences and Marketing Division in 2020-21 and launched the first divisional SR newsletter which brings together SR-focused teaching, research and enagement activities in Management Sciences and Marketing.

Ilma is an external advisory board member at Castlefield, Manchester where she contibutes to decison-making on Environmental, Social and Govervance (ESG) issues.

Keywords

• value creation, sustainability, emerging markets, service recovery, service networks, transformative services, service management, industrial marketing management, Base of the Pyramid

Education / academic qualifications

• 2006 - Diploma in Teaching and Training, The City and Guilds of London Institute
• Doctor of Business Administration, Alliance Manchester Business School - Management Science and Marketing Division
• Master in Science, MSc Marketing, Alliance Manchester Business School - Management Science and Marketing Division
• Bachelor of Science, Marketing, Human Resource Management, Institute of Business Administration, University of Dhaka

Prizes

• Best Developmental Paper Award
• FT50 Publication Award

Research interests

Ilma’s research interests are focused on service management and business-to-business marketing fields. Her current research areas consist of social sustainability, vulnerable communities, and the role of service firms and service management in emerging markets. She has published in Industrial Marketing Management, Journal of Operations Management, Journal of Business Research, Journal of Marketing Management, Journal of Marketing Theory and Practice, Business Strategy and the Environment, and Journal of Marketing Education.