Iain Davies
Senior Lecturer (Associate Professor), ManagementMarketing, Business & Society at University of Bath School of Management
Biography
University of Bath School of Management
Personal profile
Research interests
I lecture, consult and research in Marketing Ethics, Social Enterprise, Key Account Management and Sales. I have previously led research for the KAM Best Practice Club at Cranfield School of Management, and have a PhD in Business Ethics from Nottingham University. I am widely published particularly in fair trade where I have had most downloaded papers in Business History, Journal of Business Ethics and Business Ethics: A European Review. I have also won multiple best paper in conference awards. Prior to my academic career I held a number of posts in B2B Marketing including as a Strategic Consultant with Accenture, a Legal Policy Advisor in the Banking Sector for HMCE and working in sales and marketing in the fair trade industry. I specialise in coaching Business-to-Business Marketing - particularly Account Management and Sales Performance - and Marketing Ethics - focused on Social Entrepreneurship and Ethical Brand Management.
Willing to supervise PhD
I am interested in PhD applications related to Social or Sustainable Enterprises, Marketing Ethics and Business-to-Business Marketing.
Education / Academic qualification
Bachelor of Science, Cardiff University
Doctor of Philosophy, University of Nottingham
Read about executive education
Cases
The Impact of Omni-Channel on the Sustainability of Supply Chains
Milligan, S., Yalabik, B. & Davies, I.
Project: Research council › Research
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