Hema Yoganarasimhan

Associate Professor of Marketing at Foster School of Business

Schools

  • Foster School of Business

Expertise

Links

Biography

Foster School of Business

Education

  • PhD Yale University (2009)
  • MPhil Yale University (2008)
  • MA Yale University (2006)
  • BTech Indian Institute of Technology (2004)

Academic Expertise

  • big data
  • digital marketing
  • pricing strategies

Current Research

  • Digital marketing, social influence models, auctions, fashion, online search, reputation systems

Positions Held

  • Faculty Affiliate, Center for Statistics in the Social Sciences, University of Washington, since 2016
  • Assistant Professor and Foster Faculty Fellow, Michael G. Foster School of Business, University of Washington, since 2014
  • Adjunct Assistant Professor, Computer Science and Engineering, University of Washington, since 2014
  • Adjunct Assistant Professor, Department of Economics, University of Washington, since 2014
  • Assistant Professor of Marketing, Graduate School of Management, UC Davis, 2009-2014

Honors and Awards

  • MSI Young Scholar, 2015.
  • Foster Faculty Fellowship, 2014-present.
  • Winner, John D.C. Little Best Paper Award, 2013.
  • Winner, Frank M. Bass Outstanding Dissertation Award (2012)
  • Finalist, John D.C. Little Best Paper Award (2012)
  • Management Science Meritorious Service Award (2012)
  • Adobe Research Grant (2012)
  • UC Davis Small Grant in Aid of Research (2010, 2011)
  • Winner, MSI Clayton Doctoral Dissertation Proposal Competition (2008)
  • Fellow, AMA-Sheth Doctoral Consortium, Columbia, Missouri (2008)
  • Fellowship, Yale University (2004-2009)

Courses Taught

Read about executive education

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