Hellmut Schütte

Professor Hellmut Schütte joined INSEAD’s faculty in Fontainebleau, France, in 1981 after a career in the areas of marketing and investment banking covering a period of 11 years. Up to the fall of 2006, Professor Schütte was the Dean of INSEAD’s fast growing Asia Campus in Singapore.

After 28 years of service for INSEAD, he became Emeritus Professor of International Management. He was also appointed Distinguished Professor of Management and European Chair for Global Governance and Sino-European Business Relations and consequently dean at CEIBS in Shanghai, China, from 2009-2015. He became dean emeritus afterwards.

Professor Schütte is back in Singapore and continues to work in the area of international management with special focus on Asia. His present focus is on the competition between emerging countries’ firms and traditional multinationals. He is actively involved in the discussion of the emergence of China and the economic and political consequences for the world.

Professor Schütte studied economics and business administration in Germany and obtained his doctorate from the University Of St. Gallen Switzerland. He was visiting professor at the University of Tokyo, a visiting professor at Boston University, and visiting scholar at Harvard University.

Professor Schütte has lived and worked in ten different countries, and taught in seminars in about 40 countries all over the world. He is a well-known speaker in conferences and business meetings such as the World Economic Forum and is actively involved in various executive programmes, board and advisory roles and consulting assignments. He is an Executive Director and Partner of BAF Spectrum, a business angel firm that invests in young enterprises.

He is the author of many articles and of nine books. The third edition of this bestselling book Strategies for Asia Pacific, (co-author P. Lasserre). Professor Schütte is a permanent resident of Singapore, and a devoted offshore yachtsman.

Prof Hellmut Schutte created a number of executive programmes related to Asia. He is presently directing some company specific programmes for senior executives.

PUBLICATIONS

• BOOKS - Strategies for Asia Pacific: Meeting New Challenges - Palgrave Macmillan
• BOOKS - Marketing Management: An Asian Casebook - Prentice Hall
• BOOK CHAPTERS - The East is Red: French Wines in Asia - Prentice Hall
• CASE STUDIES - The Orsay Museum
• CASE STUDIES - The Orsay Museum
• CASE STUDIES - The East is Red: French Wines in Asia
• BOOK CHAPTERS - Asian Culture and the Global Consumer - McGraw-Hill Education
• BOOK CHAPTERS - Henkel Asia-Pacific - McGraw-Hill Education

RESEARCH AREAS

Regional Organisation, Global Strategies, International Marketing, Asian Business, International Management, China