Helen Stride

Dr Helen Stride teaches Reputation and Responsibility, Not-for-Profit Marketing and Personal Development. During her eleven years at Henley, Helen has also taught Manager as Investigator/Management Challenge and was the personal development co-ordinator of Henley’s Advanced Management Programme. She wrote the Not-for-profit Marketing pathway, co-authored the Branding e Elective and contributed a chapter on personal and organisational values to the recently published ‘Leadership and Personal Development’ (Information Age Publishing, NC). She is an experienced executive coach and team facilitator. Helen’s career began in the City of London where she worked as a stockbroker. In 1990, she was awarded a one-year sabbatical to volunteer as a small business advisor in rural Brazil. Helen was head of Christian Aid’s fundraising team for four years before joining Henley to do her doctoral research in the relationship between values and commitment in charitable organisations. Helen has also chaired Henley’s Environmental Group. 

Lecturer Reputation and Responsibility.

Lecturer Not-for-Profit Marketing.

Papers:

H.Stride, M. Higgs (2013) An Investigation into Values and Staff Commitment: a Study of UK Charities, Nonprofit and Voluntary Sector Quarterly.  DOI:10.1177/0899764012472066.

Stride, H. and Lee, S. (2007) No Logo? No way. Branding in the non-profit sector. Journal of Marketing Management, 23 (1-2). pp. 107-122. ISSN 1472-1376

Stride, H. (2006) An investigation into the values dimensions of branding: implications for the charity sector. International Journal of Nonprofit and Voluntary Sector Marketing, 11 (2). pp. 115-124. ISSN 1479-103X

Books:

Stride, H. (2011) Personal and Organisation Values, In: Kruckeberg, K., Amann, W. and Green, M. (eds.) Leadership and Personal Development: A toolbox for the 21st Century Manager. Information Age Publishing . ISBN 9781617355547

Conference:

Stride, H. and Higgs, M. (2013) Developing our understanding of values based brands within the not-for-profit sector. Irish Academy of Management, Waterford.

Stride, H. and Higgs, M. (2012) An Investigation into the Relationship Between Values and Donor Commitment: A Study of UK Charities, 15th Annual Conference of the Irish Academy of Management, Maynooth Ireland.  

Stride, H. and Higgs, M. (2011) Exploring the Relationship between Staff and Donor Behaviour: A Study of Values in UK Charities. Irish Academy of Management, Dublin.

Stride, H. and Higgs, M. (2010) Exploring the Importance of Shared Values in Determining Supporter Commitment to UK Charities. BAM, Sheffield.

Stride, H. and Higgs, M. (2009) Values and Staff Commitment in UK Charities. Irish Academy of Management, Galway.

Stride, H. (2007) The ties that bind: Values and Donor Commitment. Seventh International Colloquium on Non-Profit, Social and Arts Marketing, London.

Stride, H. (2007) Branding and Fundraising: Values and Stakeholder Commitment. Institute of Fundraising National Fundraising Convention, London.

Stride, H. and Lee, S. (2006) How Charity Brands Are Different. Institute of Fundraising National Fundraising Convention, London.

Stride, H. (2005) Branding: But not as we know it. Fifth International Colloquium on Non-Profit, Social and Arts Marketing. Bristol.

Stride, H. and Lee, S. (2005) No Logo? No Way. Branding in the Charity Sector. 1st Annual International Colloquium on Critical Issues in Brand Management. Birmingham University, April 2005.

Stride, H. (2004) Conflict in Developing Charity Brands. 33rd ARNOVA Conference. Los Angeles.

Stride, H. (2004) Developing a Brand Model for Values Based Organisations. Fourth International Colloquium on Non-Profit , Social and Arts Marketing. London.

Awards and Recognition

Winner Best Paper in Marketing, the 15th Annual Conference of the Irish Academy of Management

Research collaboration:

In 2006 Helen was involved with research projects with International Baccalaureate and The Shaw Trust Charity. The projects were led by Professor Stephen Lee and raised approximately £70,000. The projects explored the values dimension of the brand of each organisation and lasted between 1-2 years. The subsequent reports are shown in the above list of publications.

Corporate Clients have included:

KPMG

Atkins International

Multiplex

Petronas

Pfizer