Helen Ritchie

Helen is a digital marketing and innovation specialist working in both the higher education and the commercial sector.

She founded Bottlerocket Marketing 5 years ago; an independent consultancy that helps brands to thrive and survive through digital marketing excellence.

Previously, she worked as a senior marketing manager for some iconic brands including United Biscuits, Royal Philips and Clarks International where she pioneered some of the first brand-based VR and AR marketing initiatives.

She has a master’s degree from Bristol Business School and has been a member of the Chartered Institute of Marketing for more years than she cares to admit!

She has been involved as a tutor/facilitator and lecturer for Arden, Falmouth and Cardiff Business Schools and worked with private sector providers such as AVADO; Squared Online (Google) and the Cambridge Education Group.

She was involved in part of the development for the London Business School’s IDW course and has supported the content of the DIMA programme as a subject matter expert.