Handan Vicdan

Markets and innovation Handan VICDAN earned a Ph.D. in Business Administration with concentration in Marketing from the University of Texas-Pan American in 2010, and has worked in the U.S. as an Assistant Professor of Marketing. Her research interests include topics such as consumer culture and sustainable consumption. Her teaching includes topics such as Consumer Behavior, International Marketing, and services marketing. Her work has appeared in numerous conference proceedings such as Consumer Culture Theory, Association for Consumer Research, Academy of Marketing Science, and American Marketing Association, and in journals such as Journal of Business Research, Journal of Consumer Culture, Consumption, Markets, and Culture, Journal of Customer Behaviour, Journal of MacroMarketing, and Journal of International Consumer Marketing, and in books such as The Digital Consumer and Digital Virtual Consumption.

EDUCATION

• August 2010 Philosophy of Doctorate (Ph.D.) in Business Administration with concentration in Marketing - The University of Texas – Pan American (UTPA), USA
• May 2005 Master in Business Administration (MBA) - The University of Texas – Pan American (UTPA), USA
  
• June 1998 Bachelor of Arts in Advertisement & Public Relations, Ege (Aegean) University, Turkey

AWARDS

Chosen as the outstanding Ph.D. student of the year 2010 by the College of Business Administration at UTPA and received an award for this achievement

Recognized as the outstanding mentor and favorite instructor by College of Business Administration at UTPA

Awarded with Beta Gamma Sigma Honor Society Membership due to outstanding academic performance

EXPERIENCE

• August 2010 – May 2012 Assistant Professor of Marketing - Eastern Kentucky University, USA
• June 2007 – July 2010 Graduate Teaching Assistant - The University of Texas – Pan American (UTPA), USA
• August 2003 – August 2009 Graduate Research Assistant - The University of Texas – Pan American (UTPA), USA
• January 1999 – July 2002 Medical Sales Representative - Novartis Pharmaceuticals

SCIENTIFIC COMMITTEES

Dissertation:Constitution of the Market through Social Media: Dialogical Co-Production of Medicine in a Virtual Health Community Organization(defended August 2010). Committee chair: A. Fuat Firat

EXPERTISE

• Consumer culture
• Sociology of consumption
• Sustainable consumption/production
• Consumer-organization collaboration
• Qualitative market research methods
• Surveillance and big data

ASSOCIATIONS

Association for Consumer Research

Consumer Culture Theory

American Marketing Association

Transformative Consumer Research

COURSES TAUGH

Consumer Behavior (MSc) – Fall 2012, Spring 2013, Fall 2013, Spring 2014, Fall 2014, Fall 2015

Essentials of Marketing (MSc) – Spring 2013, Fall 2013, Spring 2014 and 2015, Fall 2015

European Consumer Behavior – 2013-2014-2015 in Business Week Program for University of Connecticut, and 2013 University of Sao Paulo

Consumer Behavior in China (MSc) – April-May 2013 in Emlyon Shanghai Campus

International Marketing (PGM Executive Development Program) – May 2013 – Emlyon Shanghai Campus

Sustainable Consumer (Recapss) – Fall 2013, Fall 2014, Fall 2015

Rethinking Marketing: Contemporary Issues and Critical Perspectives – Spring 2014 (PFA14), Spring 2015 (HUMA12), Spring 2016

Services Marketing (MSc) – Fall 2014, Fall 2015

Services Marketing (MBA) – Spring 2015, Spring 2016

Principles of Marketing Management (MBA) – Fall 2015

Advances in Consumer Insight – Spring 2016

Principles of Marketing (Bachelor) – Fall 2010, Spring 2011, Summer I, 2011, Fall 2011, Spring 2012

Contemporary Issues in Marketing (MBA) – Fall 2010

Marketing Management (MBA) – Spring 2011, Summer I, 2011, Spring 2012

Independent MBA Study on Transnational Marketing Strategies – Summer 2011

Global Marketing Strategy (MBA) – Fall 2011

International Marketing (Bachelor) – Spring 2012

Principles of Marketing (Bachelor) – Summer I, 2007, Spring 2008, and Summer I, 2010

Sales Management (Bachelor) – Fall 2007

Services Marketing (Bachelor) – Fall 2008

Marketing Management (Bachelor) – Fall 2008

Consumer Behavior (Bachelor) – Spring 2009

International Marketing (Bachelor) – in class and online in Fall 2009, & online in Spring 2010

Marketing Research (Bachelor) – Spring 2010

RESEARCH INTEREST

consumer culture

sustainable consumption/production

surveillance and big data

collaborative consumption/production and new business models

alternative food systems

COMMUNICATIONS & SEMINARS

June 2015 - Invited as a guest speaker to the workshop on Sustainability organized by University of Lille 2.

April 2015 - Invited as a guest speaker to the workshop on Consumer Empowerment organized by University of Lille 2.

May 2012 - Guest Speaker, International Summer Seminar, “New Retailing for New Consumers”, University of Lille 2.

July 2011 - Guest Speaker, Marketing Seminar on Bazaar Consumption, Sabanci University, Turkey

June 2011 - Guest Speaker, Consumption in Bazaars, Ege University, Turkey.

June 2010 - Organizer, Brands and Their Global Impact PHD Seminar, University of Texas-Pan American

PUBLICATIONS

ACADEMIC ARTICLES (19)

‑ Vicdan, Handan, Hong, Soonkwan. 2017. Enrollment of space into the network of sustainability.Marketing Theory, FORTH

‑ Batat, Wided, Peter, Paula, , Vicdan, Handan, , Manna, Valerie, , ULUSOY, Ebru, , Ulusoy, Emre, , Hong, Soonkwan. 2017. Alternative food consumption (AFC): idiocentric and allocentric factors of influence among low socio-economic status (SES) consumers.Journal of Marketing Management, 33 (7-8): 580-601 p.

‑ VICDAN, Handan. 2016. Re-imagining the utopian: Transformation into a sustainable lifestyle in ecovillages.Journal of Business Research, 69 (1): 120-136 P.

‑ Vicdan, Handan, Batat, Wided, , Hong, Soonkwan. 2016. Social class dynamics in AFC.Marketing theory, 16 (4): 568-576 p.

‑ Vicdan, Handan, FIRAT, A. Fuat. 2015. Evolving desire to experience the social 'other': Insights from the high-society bazaar.Journal of Consumer Culture, 15 (2): 248-276 P.

‑ HERNANDEZ, Monica D., Vicdan, Handan. 2014. Modeling word of mouth vs. media influence on videogame preorder decisions: A qualitative approach.Journal of Retailing and Consumer Services, 21 (3): 401-406 P.

‑ HERNANDEZ, Monica D., VICDAN, Handan. 2014. Rethinking Flow: Qualitative Insights from Mexican Cross-Border Shopping.The International Review of Retail, Distribution and Consumer Research, 24 (3): 347-360 P.

‑ MIKKONEN, Ilona, Vicdan, Handan, , MARKKULA, Annu. 2014. What Not to Wear? : Oppositional Ideology, Fashion, and Governmentality in Wardrobe Self-Help.Consumption Markets and Culture, 17 (3): 254-273 P.

‑ SERVIERE-MUNOZ, Laura, Vicdan, Handan, , SARAN, Anshu. 2013. Two Peas in a Pod? Exploring the Market Orientation, Innovation, and Dynamism of Mexico and Turkey's Entrepreneurial Culture.International Journal of Entrepreneurship, 17: 77-98 P.

‑ ATIK, Deniz, Vicdan, Handan. 2012. The Interplay of Culture(s) of Freedom in the Bazaars of Italy and Turkey.Journal of International Consumer Marketing, 24 (1-2): 100-118 P.

‑ VICDAN, Handan. 2011. Social Production of Medicine in a Virtual Health Community Organization.Advances in Consumer Research, 38

‑ VICDAN, Handan. 2011. Surveillance 2.0: Meso Legitimation of Sharing in Healthcare through Social Media.Advances in Consumer Research, 39: 463-464 P.

‑ MARKKULA, Annu, MIKKONEN, Ilona, , VICDAN, Handan. 2011. What Not To Wear? Consumer Government in Wardrobe Self-Help.Advances in Consumer Research, 39: 463-464 P.

‑ HERNANDEZ, Monica D., VICDAN, Handan. 2010. Players' Attitudes toward Preorders and Adoption Intention of New Videogames: A Qualitative Approach.Advances in Consumer Research, 37: 815-816 P.

‑ FIRAT, A. Fuat, Vicdan, Handan. 2008. A New World of Literacy, Information Technologies and the Incorporeal Selves: Implications for Macromarketing Thought.Journal of MacroMarketing, 28 (4): 381-396 P.

‑ Vicdan, Handan, ULUSOY, Ebru. 2008. Symbolic and Experiential Consumption of Body in Virtual Worlds: From (Dis)embodiment to Symembodiment.Journal of Virtual Worlds Research, 1 (2): 1-22 P.

‑ Vicdan, Handan, CHAPA, Sindy, , DE, LOS SANTOS Gilberto. 2007. Understanding Compulsive Buyers' Online Shopping Incidence: A Closer Look at the Effects of Sales Promotions and Bargains on Hispanic Americans.Journal of Customer Behaviour, 6 (1): 57-74 P.

‑ MOYES, Glen D., LIN, Ping, , LANDRY, Raymond, , Vicdan, Handan. 2006. Internal Auditors' Perceptions of the Effectiveness of Red Flags to Detect Fraudulent Financial Reporting.Journal of Accounting, Ethics & Public Policy, 6 (1): 1-28 P.

‑ LIN, Ping, MOYES, Glen D., , LANDRY, Raymond, , Vicdan, Handan. 2006. Perceived Effectiveness of SAS No 99 Red Flags: A Comparison between External and Internal Auditors.Oil, Gas and Energy Quarterly, 55 (2): 337-359 P.

BOOK CHAPTERS (3)

‑ Vicdan, Handan, Dholakia, Nikhilesh. 2013. Medicine 2.0 and Beyond: From Information Seeking to Knowledge Creation in Virtual Health Communities., The Routledge Companion to the Digital Consumer . : Routledge, 197-207 P.

‑ Vicdan, Handan, ULUSOY, Ebru. 2012. Dialectics of Consumer Creativity in Second Life: Creating Virtual Bodily Selves in Transition., Digital Virtual Consumption . : Routledge

‑ Vicdan, Handan. 2010. Emerging Trends in User-Driven Healthcare: Negotiating Disclosure in Online Health Community Organizations., User-Driven Healthcare and Narrative Medicine: Utilizing Collaborative Social Networks and Technologies. : IGI Global

CONFERENCES (21)

‑ VICDAN, Handan. 2013. Deconstructing the Consumer and the Organisation through Social Media Enabled Surveillance.

‑ VICDAN, Handan, FIRAT, A. Fuat. 2013. Constructing and Experiencing the 'Other': Space and Identity Politics in New Retail Contexts.

‑ HERNANDEZ, Monica D., VICDAN, Handan. 2013. Modeling Word of Mouth vs. Media Influence on Videogame Preorder Motives and Decisions.

‑ VICDAN, Handan, FIRAT, A. Fuat. 2013. Dynamics of Marketplace Inclusion and Consumption in Bazaars as 'Other' Retail Spaces.

‑ Vicdan, Handan. 2012. Reinstitutionalizing Surveillance Through Social Media: Healthcare Market Case.: AMA, American Marketing AssociationOklahoma State University, University of Missouri

‑ Vicdan, Handan. 2011. Surveillance 2.0: Meso Legitimation of Sharing in Healthcare through Social Media.

‑ MARKKULA, Annu, MIKKONEN, Ilona, , Vicdan, Handan. 2011. What Not To Wear? Consumer Government in Wardrobe Self-Help.

‑ Vicdan, Handan. 2010. Social Production of Medicine in a Virtual Health Community Organization.

‑ Vicdan, Handan. 2010. The Mediatized Body and Healthism.

‑ Vicdan, Handan, FIRAT, A. Fuat. 2009. Encountering the Other: The Allure of the Bazaar.

‑ HERNANDEZ, Monica D., Vicdan, Handan. 2009. Socio-Cultural and Psychological Dynamics of Flow Experience: Evidence from Mexican Cross-Border Shopping.

‑ HERNANDEZ, Monica D., VICDAN, Handan. 2009. Players’ Attitudes Toward Preorders and Adoption Intention of New Videogames: a Qualitative Approach.

‑ VICDAN, Handan. 2008. Experiencing the Different Dimensions of Freedom: A Cross Cultural Study of Italian and Turkish Open Markets.

‑ ULUSOY, Ebru, Vicdan, Handan. 2008. Bodily Experiences of Second Life Consumers.

‑ CHAPA, Olga, Vicdan, Handan. 2008. Exploring the Transformation of Gender Roles with Respect to Consumer Complaint Behavior: The Cases of Mexico, Turkey, and the United States.

‑ Vicdan, Handan, ULUSOY, Ebru. 2008. Exploring the (Re)Construction of the Body in Virtual Worlds: Consumption of Body as Experience.

‑ Vicdan, Handan, SUN, Jun. 2008. Towards a Framework for Understanding Compulsive Buyers Online: Exploring the Effects of Online Sales Promotions., 10 P.

‑ Vicdan, Handan, Hong, Soonkwan. 2008. Exploring the Role of Text Message Advertising on Consumer Purchases: Evidence from South Korea.

‑ VICDAN, Handan, CHAPA, Sindy. 2008. Exploring Consumer Responses to Online Sales Promotions and Bargains among Hispanic Americans: The Case of Compulsive Buying.

‑ VICDAN, Handan, HONG, Soonkwan. 2008. Antecedents of Successful SMS Advertising in Korea: The Pivotal Roles of Ad Relevance and Responsiveness to Promotions ., 230 P.

‑ Vicdan, Handan, ULUSOY, Ebru, , MINOR, Michael S.. 2008. New Perspectives on Consumers’ Bodily Experiences: Symbolic and Experiential Consumption of Avatars in Online Self Construction.

PRESS ARTICLES (1)

‑ Vicdan, Handan, CHAPA, Sindy. 2007. Compulsive Buyers on the Internet: Exploring Sales Promotion and Bargain Proneness.Academy of Marketing Science Conference, Coral Gables, May 23-27, 2007, (1) ‑ VICDAN, Handan. 2010. Constitution of the Market through Social Media: Dialogical Co-Production of Medicine in a Virtual Health Community Organization .: University of Texas, 558 P.