Gwarlann De Kerviler

Dr. Gwarlann de Kerviler is Associate Professor of Marketing at IESEG School of Management (Lille, France), member of the LEM-CNRS 9221 and Head of Marketing and Sales Department. Her research expertise centers around authenticity and ethicality; advertising and social media; narratives and how consumers generate content. She has published her work in highly ranked academic journals, amongst others several papers in Journal of Business Research, Journal of Retailing and Consumer Services, Recherche et Applications en Marketing. Besides doing research, Gwarlann mainly teaches Luxury Marketing, Brand Management and CRM courses at IESEG School of Management. She obtained her MBA at Harvard Business School (USA) in 2007 and her Ph.D. in Management Science at Université Paris Dauphine (France) in 2013. Prior to academic career, Gwarlann de Kerviler was responsible for marketing strategy in large companies, such as Danone in France and at Staples in the US.

Research Interests

Customer Relationship Management, Fashion Management, Luxury Marketing, Mobile Marketing

Courses Taught

• Brand Management Strategy, Executive Mba
• Luxury Marketing, Grande Ecole (Master Cycle)
• Luxury Marketing, International Mba
• Market Research, Grande Ecole (Bachelor Cycle)
• Marketing In Fashion Companies, Msc In Fashion Management

Education

• 2022 : "Consumers Relating to themselves, to brands and to new technologies", University of Lille, France
• 2013 : Ph.D. in Marketing, University of Paris Dauphine, France
• 2007 : MBA, Harvard Business School, USA
• 1999 : MSc in Management, ESSEC Business School, France

Companies

• Associate Professor IESEG SCHOOL OF MANAGEMENT (2013)
• PhD Candidate Paris Dauphine University (2009 — 2013)
• Marketing Strategy Project Manager STAPLES (2007 — 2009)
• MBA Harvard Business School (2005 — 2007)
• Senior Brand Manager ELIOR (2003 — 2005)
• Brand Manager DANONE (2000 — 2003)