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Gino Van Ossel

Adjunct Professor at Vlerick Business School Executive Education

Schools

  • Vlerick Business School Executive Education

Expertise

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Biography

Vlerick Business School Executive Education

Gino Van Ossel has an unrivalled understanding of the customer journey – from buying intention to purchase and beyond. Over the past 20 years, he’s broadened his expertise from retail marketing to retail management, focusing on omnichannel and e-commerce, and he’s regularly asked to comment on retail and consumer issues in the media.

Gino advises branded goods manufacturers on channel management and go-to-market strategy – and has worked for major organisations including Adobe, Ahold Delhaize, Allianz, Carrefour, Daikin, Hema, Mercedes, Metro, Q8, Samsung, Toyota and UPS.

His research strikes a fine balance between academic concept and practical relevance – and he has presented it to audiences in more than 25 countries, across four continents. His book, Omnichannel in Retail, won both Marketing Book of the Year and Management Book of the Year in the Netherlands – to date the only book to win both titles. His next book, Optichannel retail: beyond the digital, also won Marketing Book of the Year.

At Vlerick, Gino teaches on the Vlerick Retail Programme and the Masters in Marketing Management & Digital Transformation. In 2019, he received a Best Teacher Award.

Work experience

  • Globetrade Member Of The Board Of Advisors
  • Vlerick Business School Professor
  • TRIBÙ Member of the Advisory Board
  • Mr. Georges Member Of The Board Of Advisors
  • FNG Group Non-executive Director
  • Cryns Carrosserie Center Non-executive director
  • Formen shirtmaker Non-executive Director
  • Pirana Concepts Non-executive director
  • Procter & Gamble BA

Education

  • Vlerick Business School Master in General Management (Pub) Management
  • Universiteit Gent Applied Economics
  • Universiteit Gent Germanic Philology (English/Dutch)
  • Sint-Pieterscollege Latin-Sciences

Gino is one of Europe's leading experts in retail management and trade marketing. Audiences in over 25 countries spread over 4 continents, have enjoyed his entertaining presentations on shopper behaviour, retail strategy and e-commerce.As Professor in Marketing Gino Van Ossel is passionate about how people shop. After 20 years of experience he has developed an unrivaled understanding of the shopper's journey from the earliest buying intention to the actual purchase. He first recorded the growing importance of in-store decision making. Today he is studying how the internet is changing our buying behaviour. Over the years, he has broadened his scope from retail marketing to retail management. He conceived the retail business model, that helps retailers to structure their thinking and to improve their strategic decision making. He is helping branded goods manufacturers to develop a better understanding of how retailers think. His expertise stretches from the more strategic channel management and go-to-market strategy issues to the more operational trade & shopper marketing practices. Gino is very well-known for his teaching and short presentations, where he is combining solid content with a very entertaining style.

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