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Católica Lisbon School of Business & Economics

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Interview with George Sandeman Part 1 of 3

Biography

Católica Lisbon School of Business & Economics

Responsible for Sogrape Vinhos' Institutional lobby at EU and national (Portugal & Spain) levels, direct and in conjuction with trade associations.

Previously responsible for Sogrape Vinhos Public Relations Group and International Sales directly and through distributors for a full wine portfoilio.

Brand Management and global Marketing with responsibility for Strategic Planning, Marketing & Sales, as well as Brand Heritage, product definition and NPD.

General Management with reponsibility for winemaking and production, with the re-engineering (working with Boston Consulting Group) of the company to improve Business Operating Income and Return on Assets.

Ten years in Seagram USA Wine Marketing organization with Brands ranging from FMCG Black Tower and B&G Parteger, California wines, fine wines (Champagne PerrierJouet, Sandeman Ports & Sherries, and Torres Wines) and classical Burgundy and Bordeaux business (including Ch Margaux, Petrus, and Lafite).

Street sales in UK and USA.

Specialties:

  • Institutional relations (lobby) in EU and national wine sector
  • Public Relations communication
  • Brand management and development
  • General management and especially "management of change" and re-engerneering

Read about executive education

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