Católica Lisbon School of Business & Economics


Interview with George Sandeman Part 1 of 3


Católica Lisbon School of Business & Economics

Responsible for Sogrape Vinhos' Institutional lobby at EU and national (Portugal & Spain) levels, direct and in conjuction with trade associations.

Previously responsible for Sogrape Vinhos Public Relations Group and International Sales directly and through distributors for a full wine portfoilio.

Brand Management and global Marketing with responsibility for Strategic Planning, Marketing & Sales, as well as Brand Heritage, product definition and NPD.

General Management with reponsibility for winemaking and production, with the re-engineering (working with Boston Consulting Group) of the company to improve Business Operating Income and Return on Assets.

Ten years in Seagram USA Wine Marketing organization with Brands ranging from FMCG Black Tower and B&G Parteger, California wines, fine wines (Champagne PerrierJouet, Sandeman Ports & Sherries, and Torres Wines) and classical Burgundy and Bordeaux business (including Ch Margaux, Petrus, and Lafite).

Street sales in UK and USA.


  • Institutional relations (lobby) in EU and national wine sector
  • Public Relations communication
  • Brand management and development
  • General management and especially "management of change" and re-engerneering

Read about executive education

Other experts

She has been linked to the world of strategic consulting and, subsequently, also to that of financial advice, basically in the investment area. Her main clients and projects include the following: investment strategy for a state investment body, development of private banking for one of the main...
Leland Monk came to the Boston University English department trained in the study of the novel, especially the Victorian and modern British novel. He has taught undergraduate courses in the Brontës, George Eliot, James Joyce, and the Bloomsbury group.  He has taught graduate seminars in narrative...
Kris is the VP of Financial Systems at Brightstar, a seasoned performance management leader with over 15 years of experience and has a Ph.D. in Management from Case Western Reserve University. As a consultant at The Hackett Group and Accenture, Kris has been helping organizations improve their pe...