Eyal Maoz
Professor of Marketing at INSEAD Business School
Visiting Professor of Marketing at Kellogg School of Management
Schools
- INSEAD Business School
- Kellogg School of Management
Expertise
Links
Biography
INSEAD Business School
Dr. Maoz’s areas of specialty are marketing strategy, new product development and marketing research. He is the Academic Head of the Ultra-Orthodox campus at the Ono Academic College and is a Visiting Professor of Marketing at the Kellogg School of Business, Northwestern University (Chicago) and at INSEAD (France and Singapore). Dr. Maoz is a former academic director of EMBAIM – an executive MBA program in integrative management at the Hebrew University of Jerusalem. He consults and lectures extensively both in Israel and across the world to companies in the consumer goods, hi-tech, drug, and banking industries.
Experience
- Kellogg School of Management
- Visiting Professor of Marketing Jul 1995 – Teaching MBA and executive courses in Marketing Management, Marketing Research and Marketing Led-Innovation
- INSEAD
- Adjunct Professor of Marketing Jun 2007 – Teaching MBA and Executive courses in Marketing Management and Branding
- Lahav Executive Education, Tel-Aviv University
- Academic director Nov 2019 –
- ono academic college
- Head of MBA Program Oct 2000 – Oct 2010
- Hebrew University School of Business
- Head of EMBAIM Program Sep 1995 – Sep 2004
- IDF
- Captain, Regular Army (advanced to Major in the Reserves) Nov 1984 – Aug 1990
Education
- Northwestern University - Kellogg School of Management Doctor of Philosophy (Ph.D.) MarketingGradeM2GSH (managed to graduate somehow) 1990 – 1995
Kellogg School of Management
Areas of specialty are marketing strategy, new product development and marketing research. Prof. Maoz is the Head of MBA programs at the Ono Academic College in Israel and teaches Marketing (New Products and Services, Marketing Research) to both regular MBA students and Executive MBA students at Kellogg every summer.
Prof. Maoz is the founder and former academic director of EMBAIM – an executive MBA program in integrative management at the Hebrew University of Jerusalem. He consults and lectures extensively both in Israel and across the world to companies in the consumer goods, hi-tech, drug, and banking industries.
Videos
The 3 principles of modern marketing
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