INSEAD Business School

Available dates

Mar 2—May 29, 2020
28 daysModules info
Fontainebleau, France
EUR 32000 ≈USD 36449
EUR 1142 per day
Apr 20—Jul 3, 2020
28 daysModules info
Fontainebleau, France
EUR 32000 ≈USD 36449
EUR 1142 per day


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About the course

Comprehensive Leadership Development in a Disruptive Age

The Transition to General Management programme is our four-week, flagship general-management-level programme – exclusively designed to equip you with all the skills and knowledge needed for your transition to general management.

Using INSEAD’s unique Blue Line Management concept that focuses on managing for value, this programme provides you with the confidence required to manage the complexity you will be facing as you develop from a specialist into a generalist.


  • Managing for value. Develop a keen understanding of how to manage the creation of value, using the INSEAD-developed Blue Line Management concept.
  • Enhanced leadership skills. Achieve increased confidence and managerial impact through our integrated Leadership Development Process, which includes powerful 360° feedback and coaching from our highly regarded INSEAD Global Leadership Centre (IGLC).
  • Grounding in the key business disciplines. Essential to effective general-management decision-making, you will gain an integrated view of business by discovering key linkages across disciplines.
  • An international learning experience. Benefit from diversity in the classroom and, if you choose, more than one location of study.


Participants on Transition to General Management take a holistic view of their own skills and experience whilst exploring current management thinking and gaining new perspectives on the ultimate business objective of managing for value.

During group work, case studies and coaching, the programme equips senior managers to make the move to general management and covers:


Learn rigorous concepts and systematic tools to understand and know your customers anywhere in the world. We cover market orientation, market creation, targeting, building customer value, competitive advantage, customer relationship management and much more. Topics include:

  • Organisational behaviour and leadership
  • Finance and management accounting
  • Strategy
  • Operations management
  • The global economy.


A specific Leadership Development Process runs throughout the programme, helping you to better understand yourself and develop a personalised plan of action. It involves:

  • Personal development plans
  • Outdoor teamwork
  • Coaching: the Global Executive Leadership Inventory
  • Fair Process
  • Cross-cultural leadership
  • Negotiation and decision-making
  • Communication
  • Managing re-entry.

Managing for value

At its core, general management is about creating value. With value creation and management in mind, new general managers need to focus on the long-term, organisation-wide impact of any act or decision – as opposed to measuring success with narrowly defined, short-term performance indicators. It is this value creation and management that the Transition to General Management programme is centred on. This involves:

  • Value proposition
  • Value delivery
  • Value capture

Who should attend

Breadth and depth are what characterise Transition to General Management participants. As the name implies, they are so diverse in terms of nationality, international experience, culture and background that it is hard to generalise about them. But one thing is sure: they are all proven senior managers in their own area of business. And now they are on the threshold of the next step up: a highly successful general management career. In short, Transition to General Management is designed for senior functional or technical managers about to make the transition to general management and for recently appointed general managers.

Trust the experts

Eyal Maoz

Areas of specialty are marketing strategy, new product development and marketing research. Prof. Maoz is the Head of MBA programs at the Ono Academic College in Israel and teaches Marketing (New Products and Services, Marketing Research) to both regular MBA students and Executive MBA students at ...


Loic Sadoulet

Loïc Sadoulet is Affiliate Professor of Economics at INSEAD, and Visiting Professor at CEDEP. Loïc holds a PhD in Economics from Princeton University. He has been teaching at INSEAD since 2000 in Executive Development Programmes, MBA and Executive-MBA programmes. His MBA and E-MBA teaching cove...


Jose Luis Alvarez

Jose Luis Álvarez is Senior Affiliate Professor of Organisational Behaviour at INSEAD. He teaches in the MBA Program (where he received three times the Best Teacher Award) and executive education programmes, such as AVIRA, the Advanced Management Programme, the Leadership Transition Programme and...


Horacio Falcao

Horacio Falcão is a Senior Affiliate Professor of Decision Sciences at INSEAD, where he teaches and researches on Negotiation Sciences, while also directing the INSEAD executive education Negotiation Dynamics programme. He is the creator of the Value Negotiation system: a strategic and flexible a...


Charles Galunic

Charles Galunic is a Professor of Organisational Behaviour and the Aviva Chaired Professor of Leadership and Responsibility at INSEAD. He works within the fields of organisation behaviour and strategy. His research explores the social fabric of innovation and change, and at multiple levels. At th...


Javier Gimeno

Javier Gimeno is Professor of Strategy at INSEAD (Fontainebleau campus), in France, where he holds the Aon Dirk Verbeek Chair in International Risk and Strategic Management. A Spanish national, he holds a PhD degree in strategic management from Purdue University. Since 2001, he has taught strat...


Subramanian Rangan

Subi Rangan received an MBA from the MIT Sloan School of Management and a Ph.D. in political economy from Harvard University. His current work explores the future of capitalism and in particular how enterprises may better integrate performance and progress. In 2013 he initiated the Society for P...


Lucie Tepla

PhD in Engineering-Economic Systems and Operations Research from Stanford University, USA, MBA (Finance and Accounting) from William E. Simon Graduate School of Business, University of Rochester, NY, USA and BA in Management Science with Computing from the University of Kent in the UK. Lucie Tepl...


Ludo Van Der Heyden

Ludo Van der Heyden has been Professor of Technology Management at INSEAD since 1988. He is actively teaching in the MBA, Executive, and PhD Programmes. He holds the INSEAD Chair in Corporate Governance. He is actively contributing to the MBA, Executive and PhD Programmes, and is the Academic Dir...


Ian Woodward

Professor Ian C. Woodward specializes in Leadership and Communication. He lectures in a range of INSEAD programmes and is Director of the Advanced Management Programme. He was Co-Program Director for the INSEAD Master of Finance degree. He also lectures and consults in leadership and management p...


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Transition to General Management

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