Emma Macdonald
Visiting Professor at Cranfield School of Management
Professor of Marketing at Warwick Business School
Schools
- Cranfield School of Management
- Warwick Business School
Expertise
Links
Biography
Cranfield School of Management
Professor Emma Macdonald obtained her doctorate from the University of New South Wales in Australia and is a fellow of the Higher Education Academy. She completed a Masters of Business (by Research) degree at the University of South Australia where she continues as Adjunct at the Ehrenberg Bass Institute for Marketing Science. She joined Cranfield from London Business School where she researched continuous improvement through incremental innovation. Prior to joining the academic world, Emma worked for several years in telecommunications, including marketing management for telco professional services and in the market research industry as a commercial researcher for leading consumer brands.
Education
- PhD University of New South Wales (2004 — 2008)
- MBus(Research) University of South Australia
Companies
- Visiting Professor Cranfield School of Management (2019)
- Professor of Marketing University of Warwick - Warwick Business School (2019)
- Adjunct Professor Ehrenberg-Bass Institute at University of South Australia (2011)
- Director - Cranfield Customer Management Forum (CCMF) Cranfield University (2009 — 2018)
- Professor of Marketing Cranfield University School of Management (2008 — 2018)
- Deputy Director - MSc Strategic Marketing Cranfield University School of Management (2010 — 2012)
- Researcher London Business School (2008 — 2008)
- PhD UNSW Business School (2004 — 2008)
- Adjunct Lecturer Australian Graduate School of Management (1999 — 2004)
Warwick Business School
Emma Macdonald is Professor of Marketing at WBS. She joined WBS from Cranfield School of Management where she was head of the Marketing & Sustainability faculty and co-Director of the Customer Management Forum. Before joining Cranfield she was a doctoral researcher at London Business School. Prior to joining the academic world, Emma worked in telecomms, including marketing management for professional services at Cable & Wireless Optus, and as a commercial researcher for leading consumer brands.
Emma's teaching and research focuses on strategic marketing (customer insight; customer value; customer experience) and sustainable behaviour (sustainable consumption; collaborative innovation). She has been leading executive-MBA modules for over a decade and is module leader for Marketing on Warwick's Executive MBA programme. Emma's work on better customer insight and social influences has been published in two main feature articles in Harvard Business Review. Her Knowledge Transfer Partnership Projects (UK government research grants) with research agency MESH were recognised as amongst the 'best of the best' for impact by Innovate UK (2015).
Emma obtained her doctorate from the University of New South Wales in Sydney. She completed a Master of Business (by Research) degree at the University of South Australia where she continues as Adjunct Professor in the Ehrenberg-Bass Institute for Marketing Science.
As well as her Harvard Business Review print articles, she has published in a number of academic journals including Journal of Marketing, Journal of Retailing, Journal of Service Research, Journal of the American Statistical Association, Journal of Product Innovation Management, Psychology and Marketing, Industrial Marketing Management, Journal of Business Research, and Technological Forecasting and Social Change.
Videos
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