Martin Söndergaard
Research Assistant at Stockholm School of Economics
Schools
- Stockholm School of Economics
Links
Biography
Stockholm School of Economics
Martin Söndergaard works as a Research Assistant and hold a BSc in Business and Economics at Stockholm School of Economics, as well as a BSc in Psychology at Stockholm University. His main focus area is understanding consumer psychology through statistical analysis.
Current ongoing research include:
Media consumption online Advertising in the mobile phone Motivating healthy behaviour through advertising He won the Folke Kristensson Scholarship in 2016 for Outstanding Essay of the year in Marketing & Strategy for his paper entitled Effective Mobile Display Advertising: The Impact of Product Involvement and Creativity.
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