Emily Garbinsky

Emily N. Garbinsky is an associate professor of marketing and behavioral scientist at Cornell University's SC Johnson College of Business. She earned a Ph.D. in marketing from Stanford University’s Graduate School of Business in 2015 and a B.S. from Carnegie Mellon University in 2010, double majoring in psychology and decision science. She joined the Cornell faculty in July 2021, where she will teach Marketing Management as well as Brand Management at the MBA level.

Prior to joining Cornell, she was on the faculty as an assistant professor of marketing at the University of Notre Dame's Mendoza College of Business (July 2015 - June 2021), where she taught Principles of Marketing at the undergraduate level as well as Consumer Behavior at the MBA level. While there, she earned the James Dincolo Outstanding Undergraduate Professor Award in 2018, as well as the Prochaska Family Outstanding Teaching Award in 2021.

Her area of expertise is consumer financial well-being, focusing on three streams of research: 1) understanding how couples make financial decisions, 2) motivating individual consumers to make more fiscally responsible decisions, and 3) illuminating how people can maximize the happiness and enjoyment they derive from various consumption experiences. She has published articles in leading journals, such as the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Psychology, and Psychological Science.

Her research has been featured in popular press including The Atlantic, The New York Times, The Washington Post, and The Boston Globe. She has also won several prestigious research awards, including the 2017 BMO Wealth Management Best Paper Award, and the 2019 Journal of Consumer Psychology's Best Paper Award by an Early Career Contributor. Most recently, she was chosen as a Marketing Science Institute Young Scholar, a select honor intended to identify likely leaders of the next generation of marketing academics.

Selected Publications

• Gladstone, Joe; Garbinsky, Emily; Matz, Sandra. "When Does Psychological Fit Matter? The Moderating Role of Price on Self-Brand Congruity"Social Psychological and Personality Science. (forthcoming).
• Garbinsky, Emily; Klesse, Anne-Kathrin. "How (and When) the Presence of Food Decreases Enjoyment of Customer Experiences"Journal of Marketing Research. 58.4 (2021): 705-720
• Garbinsky, Emily; Mead, Nicole; Gregg, Daniel. "Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets"Journal of Marketing. 85.3 (2021): 97-112
• Garbinsky, Emily; Gladstone, Joe; Nikolova, Hristina; Olson, Jenny. "Love, Lies, and Money: Financial Infidelity in Romantic Relationships"Journal of Consumer Research. 47.1 (2020): 1–24
• Garbinsky, Emily; Gladstone, Joe. "The Consumption Consequences of Couples Pooling Finances"Journal of Consumer Psychology. 29.3 (2019): 353-369
• Garbinsky, Emily; Kleese, Anne-Kathrin; Aakar, Jennifer. "Money in the Bank: Feeling Powerful Increases Saving"Journal of Consumer Research. 41.3 (2014): 610-623
• Garbinsky, Emily; Morewedge, Carey; Shiv, Baba. "Interference of the End: Why Recency Bias in Memory Determines When a Food is Consumed Again"Psychological Science. 25.7 (2014): 1466-1474
• Garbinsky, Emily; Morewedge, Carey; Shiv, Baba. "Does Liking or Wanting Determine Repeat Consumption Delay?"Appetite. 72 (2014): 59-65
• Baumeister, Roy; Vohs, Kathleen; Aaker, Jennifer; Garbinsky, Emily. "Some Key Differences Between a Happy Life and a Meaningful Life"Journal of Positive Psychology. 8.6 (2013): 505-516
• Aaker, Jennifer; Garbinsky, Emily; Vohs, Kathleen. "Cultivating Admiration in Brands: Warmth, Competence, and Landing in the Golden Quadrant"Journal of Consumer Psychology. 22.2 (2012): 191-194

Awards and Honors

• Prochaska Family Outstanding Teaching Award (2021) University of Notre Dame
• Young Scholars Program (2021) Marketing Science Institute
• Best Paper Award by an Early Career Contributor (2020) Journal of Consumer Psychology
• James Dincolo Outstanding Undergraduate Professor Award (2018) University of Notre Dame
• BMO Wealth Management Best Paper Award (2017) CFP Academic Research Colloquium